AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple and others to make the change. In a Hacker News discussion forum, Ubl wrote: Just wanted to clarify that we specifically requested Apple (and other browser vendors) to do this. AMP’s policy states that platforms should share the canonical URL of an article whenever technically possible.Malte Ubl, Google's AMP Project tech lead Opinions may vary on the benefits and downsides of AMP, but both sides seem to agree unintentional sharing of AMP links is not ideal. The scale of the AMP-sharing problem (if you consider it a problem) is relatively small; the vast majority of AMP views are driven by Google and other apps and mobile … [Read more...] about AMP links at large: What’s a publisher to do?
Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself. Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content generally takes people away from Google and to publishers’ sites. Clicking on AMP content keeps people at Google, with a Google URL appearing for that content. Showing a Google URL can be confusing to those who want to share AMP content and don’t understand why a publisher’s URL isn’t showing. It’s also a concern to publishers who may feel that Google is making it harder for their content to be shared and bookmarked, as we’ve covered earlier. As a solution, Google has told Search Engine Land that it plans to change the header that appears above AMP content. Currently, this header shows the domain of a publisher’s … [Read more...] about Google will change AMP display to make it easier to find & share publishers’ direct URLs
Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But recently, publishers have been scratching their heads over analytics indicating AMP content has a lower click-through rate from rich cards than from general search results. They’re finding this data in Google Search Console (GSC), which now allows publishers to filter AMP performance in search based on appearance as rich cards in a carousel vs. non-rich text links. Here’s the GSC dashboard for an aggregated group of news publishers, showing an average CTR of 3.14 percent for AMP rich results vs. 4.39 percent for AMP non-rich results, even though the rich results have a higher average position. These numbers are perplexing at … [Read more...] about Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)
What would you do if your web pages could load four times faster with six simple steps? You would login to your site and start walking through these steps, of course. That's exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results. So, what is Google's AMP, anyway? According to the Accelerated Mobile Pages (AMP) Project, "The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere." In normal people terms, this means when you search for a news search term, Google will show you carousel that highlights stories on AMP-enabled websites. The big difference now, thanks to AMP, is that when you click on one of the news search term links in the carousel, the article will load instantly. It might not sound exciting at first, but publishers are swearing by it. "In early tests, we found that AMP pages load four times … [Read more...] about Does Google AMP Affect SEO?
Here’s proof we’re in a fast-paced, immediate gratification online era: If people can’t access a website within three seconds, they’re gone. Buying decisions are made in micro-moments. 70% of people who switch off a mobile app or site do so because of slow loading times. And, your entire overall website bounce rate goes up to a whopping 58% if it takes 10 seconds for your site to load. What if there were some way you could get your page’s content to load much faster for your mobile users? How many more people would read, stay longer, and potentially convert and become your customers? (Could it be as high as 70% on mobile?) Luckily, there’s now a way to get lightning-fast speed and immediately tune into your fast-paced audience’s needs. This solution is called the Accelerated Mobile Page (AMP), or the Google AMP Update, and it’s coming to a website near you. AMP is a completely open-source project that aims to enhance the user experience … [Read more...] about Guide To Creating AMP-Friendly Content
Podcast: Download Subscribe: iTunes | Android | RSS Social media continuously evolves, as seen in the emergence of features like Facebook Live and new platforms like Snapchat. With the ever-changing world of social media comes new ways of engaging users and adding to the mix of your company’s social media marketing strategy. Here are some ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and connect more with your followers. How to Include Facebook Live in Your Marketing Strategy At Pubcon 2016 in Las Vegas, Brent Csutoras, SEJ’s Chief Social Media Strategist, sat down with Kendall Bird of Collegis Education to talk about how to incorporate Facebook Live into your social media marketing strategy. Here Are Some Key Takeaways From Her Interview: With Facebook prioritizing video, it’s important to engage your audience using video content. If you have a large initiative you’d like to share with your followers, use … [Read more...] about 2 Social Media Marketing Experts Discuss Facebook Live and Snapchat
Want to join us at the next SEJ Summit in 2017? Sign up for updates. Our last SEJ Summit conference took place November 2, 2016 in New York City at the beautiful TimesCenter. Moderated by SEJ founder Loren Baker, Maile Ohye of Google kicked off the day, discussing mobile search and AMP. She announced that Google is requiring publishers and websites to have HTTPS to use most AMP functionality and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He tackled indexability, clickability, and other methods to find all those tiny errors that together cause big issues. Bill shared real examples of clients that saw amazing results once basic SEO errors were fixed. Bill first discussed the importance of confirming index rates. Make it easy for Google to crawl your site. “If Google knocks on 3 “doors” [links], and they all don’t open, why would they knock on a 4th door?” Bill recommends … [Read more...] about #SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing
Today, in Las Vegas, NV, Pubcon shared insights into the biggest hacks, coolest tricks, and hottest trends to help amp up my social media game. With Twitter dying to Taco Bell's Big Chapula on Snapchat and hacking karma points on Reddit, it may not surprise you to know: social media is changing, but we, as marketers, are getting smarter. So, how are marketers adapting to the changes of social media? Read on for insights into the most important things I learned in social media today at Pubcon. Session 1: Advanced Facebook Ad Techniques: How to Get the Biggest Bang for Your Buck When I think of Facebook ads, I think of all the different strategies to implement for each different type of client I have. Today, Ashley Ward and Dennis Yu explained the types of Facebook ads you should use based on your business goals. Let's dive in! Ashley Ward, CEO and Social Media Manager of Madhouse Matters, kicked off the session earlier today with some big tips in Facebook advertising, which include … [Read more...] about #Pubcon Day 2: Facebook & Twitter Advertising, Reddit Hacks
With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit anxious. Don’t worry. There are five solid reasons why you don’t need to panic… You’ve got till the end of the year Google AMP isn’t technically a ranking signal It’s *fairly* easy to implement The cynical among you will probably be proved correct that Google will just jettison the whole thing after a year anyway (see: authorship) There are probably more important things to worry about Right now though we’re going to concentrate on those top three points, because ultimately enabling AMP means providing a faster, more user friendly experience for mobile search visitors and it is, as I said, *fairly* easy to implement. So you may as well give it a go. Yes you should be providing the fastest, most user friendly mobile experience within your non-AMPed web … [Read more...] about How to implement Google AMP on your WordPress site as easily as possible
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with slow loading times. The latest Google research shows that 53% of people will leave a site that fails to load in three seconds or less. But AMP will soon be a key battleground in search, as AMP listings are now spreading throughout organic mobile results. Publishers and organisations may find the need for AMP implementation will reach the tipping point early in 2017. And although AMP may not be a ranking factor yet, time will tell. In order to celebrate AMP’s one year anniversary, David Besbris, VP Google Search, AMP Project Lead at Google has revealed a plethora of stats to convince you of AMP’s success, as well as an infographic … [Read more...] about Accelerated Mobile Pages (AMP): one year on – stats and infographic