The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
12 years doesn't seem that long but when you look back at it, look how much has changed over the years. This site has been around for 12 years today and the basic purpose of the site has not changed. That being, we bring what the industry is talking about to the forefront of the community by digging into the forums (and now social media) and highlighting that conversation here, so you don't have to. And I do it with consistency - on average five posts per day, rarely ever missing a work day.I use to do this long drawn out posts on the anniversary of this site, last year, for the 11th anniversary I did not but I did for the 10th anniversary and many others. This time I want to keep it short as well and call out the most important topics of 2015.Quick stats for you on this site: There are over 21,200 stories on this site, of which I wrote over 18,400 of them or 87% of them. I wrote over 1,700 stories this year alone on this site that had over 15,000 comments (not marked as spam). … [Read more...] about 12 Years Covering The Search Industry