Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated in the Top Stories area of mobile search results: The current expansion, which was announced in August and started in mid-September, will surface AMPs throughout standard mobile search results, aka “blue links.” When the phased blue links rollout is complete, Google will always present the validated AMP version of a page to mobile users instead of the standard web link. At this stage, Google is only surfacing a portion of available AMPs; a September 25 query returned a … [Read more...] about Google opens the AMP fire hose
Two months ago, the internet blew up over Google AMP (Accelerated Mobile Pages). And, just when you thought you passed the Structured Data Testing tool and implemented your AMP HTML file extensions perfectly, you realize your AMP pages are not showing up in the search results. Are you asking: Where are my AMP pages in the search results? Does AMP happen in real-time? Or, does it take a few hours for Google to index your AMP pages? Well, take comfort in knowing you are not alone. Yep, the SEJ team is right there with you. In true early adopter fashion, SEJ launched our AMP pages on March 29. Since the launch, we have seen traffic to our AMP pages spike from 50 to 700 sessions. High-fives all around! So, it’s no wonder that only 25% of SEO professionals have taken steps to implement AMP. And, while there may be more legwork involved in creating AMP pages, Google has created a new problem: With countless hours spent, it’s hard to know when and where your AMP pages exist in … [Read more...] about Where are My AMP Pages in the Search Results?
Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about what AMP is, why publishers should be using it, and what the future of AMP is (hint: it is going to keep growing and will likely roll out to product pages). Why AMP? According to Gary, for the first time this summer more Google searches were completed on mobile devices than desktop. And with terrible load times and too many ads, the user experience on the web is horrible for most users. “We have this beautiful thing, the web. It is full of cats and chocolate, but we as humans have ruined it.” This matters because 40% of people will abandon a mobile site if it takes more than three seconds to load. This poor user experience means publishers are faced with new challenges. Because of slow time times, users have a poor perception of mobile web experiences. Which makes mobile extremely hard to monetize. Gary encouraged attendees to “Make the Mobile Web … [Read more...] about AMP is Not Currently a Ranking Factor #SEJSummit
Pubcon-mania is in full force, and I’m certainly not mad about it. We live in a world where algorithms are now real-time, link building combines with PR; and we can even choose what pages we want Google to crawl. So, it makes perfect sense that leaders in SEO would cover these topics at the Las Vegas Convention Center for Pubcon. And, just in case you missed our handouts, you can still download SEJ Pubcon Passport guide. Session 1: Tech Issues As an SEO, I enjoy the privilege of getting my hands wet in many different kinds of projects. But, I do fall victim to the discretion of developers from time-to-time. So, the first session I attended was Tech Issues with presenters Barry Adams, Michael Gray, and Dawn Anderson. Barry Adams, a consultant at Polemic Digital, covered the importance of Google AMP pages going into some of the most technical aspects of implementing AMP pages. And, he quite possibly quoted my favorite statement of the conference, “Go AMP or go home.” … [Read more...] about #Pubcon Day 1: Tech Issues & Link Building Tips
No business can underestimate the importance of having their website content being displayed correctly and quickly on the mobile devices. But, with variants like the internet speed and different screen sizes, reaching out on the mobile web is a challenging task. Google has always focused on the user, and the user experience has always been the most important ranking factor. The user experience always starts with the page load time . In some countries where the internet speed is not an issue, the page load time totally depends on the technicalities of the page design and development. Every time a web page takes too long to load, the site owner loses a reader/buyer—and also the opportunity to earn revenue through advertising or subscriptions. Some time back, Google had introduced ‘mobile-friendly’ labels in mobile search results. This label was added to sites which ensured a good mobile experience by being responsive. This label has recently been removed because Google … [Read more...] about The Difference Between AMP and Mobile-Friendly Pages
You’ve heard it many times before: “Content is king”. It’s also become a valuable vehicle for bridging the consumer-brand gap. As more businesses continue to realize this, over saturation becomes inevitable. So how do you stand out from the competition? We asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) what they think will change in regards to a brand’s approach to content marketing in 2015. Their best answers are below. Letting Their Audiences Define Them Nothing engages customers with a brand like participation, and when it comes to participation (especially online), people prefer to do so on their own terms. For brands, this means trading total ownership of their message for increased customer involvement. While brands have long been hesitant to do so, the few who have tried have been wildly successful. I expect to see more brands follow suit. – Brian Honigman, BrianHonigman.com Integration of Content Marketing Strategies … [Read more...] about 14 Ways to Amp Up Your Content Marketing Strategy
Want to join us at the next SEJ Summit in 2017? Sign up for updates. Our last SEJ Summit conference took place November 2, 2016 in New York City at the beautiful TimesCenter. Moderated by SEJ founder Loren Baker, Maile Ohye of Google kicked off the day, discussing mobile search and AMP. She announced that Google is requiring publishers and websites to have HTTPS to use most AMP functionality and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He tackled indexability, clickability, and other methods to find all those tiny errors that together cause big issues. Bill shared real examples of clients that saw amazing results once basic SEO errors were fixed. Bill first discussed the importance of confirming index rates. Make it easy for Google to crawl your site. “If Google knocks on 3 “doors” [links], and they all don’t open, why would they knock on a 4th door?” Bill recommends … [Read more...] about #SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing
As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages, but what exactly does it mean, and how should retailers react? What are the key changes for retailers? Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this. Furthermore, Google will display AMP pages in the search results, rather than just in the carousel. It’s important to note that this update does not affect rankings directly (yet), although site speed and on-site engagement metrics, which AMP is focused on, could have an impact on your rankings. Over time, it is also possible that Google will favour sites running AMP as they will cater for the growing mobile audience too. Although AMP … [Read more...] about What does Google AMP mean for ecommerce?
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!