You’ve heard it many times before: “Content is king”. It’s also become a valuable vehicle for bridging the consumer-brand gap. As more businesses continue to realize this, over saturation becomes inevitable. So how do you stand out from the competition? We asked 14 entrepreneurs from the Young Entrepreneur Council (YEC) what they think will change in regards to a brand’s approach to content marketing in 2015. Their best answers are below. Letting Their Audiences Define Them Nothing engages customers with a brand like participation, and when it comes to participation (especially online), people prefer to do so on their own terms. For brands, this means trading total ownership of their message for increased customer involvement. While brands have long been hesitant to do so, the few who have tried have been wildly successful. I expect to see more brands follow suit. – Brian Honigman, BrianHonigman.com Integration of Content Marketing Strategies … [Read more...] about 14 Ways to Amp Up Your Content Marketing Strategy
Want to join us at the next SEJ Summit in 2017? Sign up for updates. Our last SEJ Summit conference took place November 2, 2016 in New York City at the beautiful TimesCenter. Moderated by SEJ founder Loren Baker, Maile Ohye of Google kicked off the day, discussing mobile search and AMP. She announced that Google is requiring publishers and websites to have HTTPS to use most AMP functionality and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He tackled indexability, clickability, and other methods to find all those tiny errors that together cause big issues. Bill shared real examples of clients that saw amazing results once basic SEO errors were fixed. Bill first discussed the importance of confirming index rates. Make it easy for Google to crawl your site. “If Google knocks on 3 “doors” [links], and they all don’t open, why would they knock on a 4th door?” Bill recommends … [Read more...] about #SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing
As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages, but what exactly does it mean, and how should retailers react? What are the key changes for retailers? Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this. Furthermore, Google will display AMP pages in the search results, rather than just in the carousel. It’s important to note that this update does not affect rankings directly (yet), although site speed and on-site engagement metrics, which AMP is focused on, could have an impact on your rankings. Over time, it is also possible that Google will favour sites running AMP as they will cater for the growing mobile audience too. Although AMP … [Read more...] about What does Google AMP mean for ecommerce?
Google’s Accelerated Mobile Pages (AMP) project has launched, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what does AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages. In the months since the announcement, we’ve seen a lot more information released about what AMP will consist of, its key features and how it will alter the experience of the mobile web. So what is the significance of … [Read more...] about What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!