You’ve seen it before, though perhaps you haven’t noticed what you’re seeing. Sometimes, when you perform a Google search, you’ll see a search result that has something a little different about it. It has the big blue title bar, and the green URL underneath it. Then, instead of going directly into date-and-snippet, you get another line in light gray. You’ll see some stars, 1-5, in yellow and gray. You’ll see the word “rating” and the numerical or percentage rating, followed by the number of votes if available. Only then, beneath that line, do you get to see the date of publication of the post and the snippet for the post.Many people, particularly those who don’t quite understand Google or how the search results metadata works, figure it’s a mystery. How do those stars show up? Who knows! It seems more relevant to things like restaurants and products than it does for blog posts anyway, so unless you have just the right kind of … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad supportOct 3, 2017 by Greg Sterling The scope and feature list of the open-source project continue to expand. Word association: Here’s a script for analyzing the phrases that associate with your termsOct 3, 2017 by Daniel Gilbert Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases. 14 ways to get smarter with … [Read more...] about SearchCap: Google AMP updates, SEO content & paid search clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. Setting up and testing AMP for WordPress: A quick 7-step guideJun 15, 2017 by Stephanie LeVonne Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. Compare 6 top content management systemsJun 14, 2017 by Digital Marketing Depot Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and … [Read more...] about SearchCap: WordPress AMP & Google fake reviews issue
From Marketing Land: Crafting a successful holistic search approachMay 25, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The consumer decision journey in the increasingly complex search retail marketplaceMay 25, 2017 by Christi Olson As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Facebook rolls out software tool to make AMP, Apple News pages more like Instant ArticlesMay 25, 2017 by Tim Peterson Facebook's tool will automatically convert Instant Articles to Google's AMP and Apple's Apple News formats. Taboola's grid of recommended stories is now an infinite, scrolling feedMay 25, 2017 by Barry Levine By adopting a card-based feed of … [Read more...] about Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP already represents 7 percent of top US publishers’ web traffic, according to Adobe. As the light, fast-loading mobile format is embraced by leading social platforms, e-commerce sites and content publishers, some digital managers are still trying to evaluate the importance and urgency of AMP with respect to their specific strategies. The AMP-curious include smaller e-commerce sites, professional sites, blogs, academic publishers, niche content sites and even news publishers in small markets. In general, they like what they hear about AMP’s benefits and are eager to improve search performance — but are also juggling a long list of … [Read more...] about Advice for AMP-curious publishers
Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it. What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon. Although experienced developers can often achieve similar results through intensive performance optimizations, publishers often neglect this due to resource constraints. AMP allows these optimizations to be easily achieved without altering the primary mobile web experience. There’s also the added benefit of its future usage by Google and other prominent web technology companies, who are encouraging its use by … [Read more...] about How To Get Started With Accelerated Mobile Pages (AMP)
According to a report in The Wall Street Journal, Google’s Accelerated Mobile Pages (AMP) are meeting with mixed reviews from publishers. The core issue for publishers is that AMP pages don’t generate the same amount of revenue and don’t give publishers as much control over ads. The article asserts: For some publishers [preference for AMP in search results] is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Multiple publishers said an AMP pageview currently generates around half as much revenue as a pageview on their full mobile websites. That’s largely because of limitations related to the types of ad units AMP pages will allow and the ad technology providers that are currently integrated with the platform, those publishers say. AMP ads are standardized and don’t allow certain kinds of interstitials or takeovers, which enable publishers to charge more or offer more … [Read more...] about AMP causing monetization frustration among some news publishers
Here’s proof we’re in a fast-paced, immediate gratification online era: If people can’t access a website within three seconds, they’re gone. Buying decisions are made in micro-moments. 70% of people who switch off a mobile app or site do so because of slow loading times. And, your entire overall website bounce rate goes up to a whopping 58% if it takes 10 seconds for your site to load. What if there were some way you could get your page’s content to load much faster for your mobile users? How many more people would read, stay longer, and potentially convert and become your customers? (Could it be as high as 70% on mobile?) Luckily, there’s now a way to get lightning-fast speed and immediately tune into your fast-paced audience’s needs. This solution is called the Accelerated Mobile Page (AMP), or the Google AMP Update, and it’s coming to a website near you. AMP is a completely open-source project that aims to enhance the user experience … [Read more...] about Guide To Creating AMP-Friendly Content
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or a very deliberate warning to would-be customers: “Do you have ice? No. Why? Because that’s the way, uh huh uh huh, we like it.” It’s this level of anti-service that defines Botto, which could potentially become a thorn in the side of Yelp. Botto’s Rebuttal Botto is waging a campaign to become the worst-reviewed restaurant on Yelp, which they say is a way to get back at the review aggregator. The managers of Botto, David Cerretini and Michele Massimo, believe Yelp has virtually no bearing over the success of their restaurant. To prove their point, they are offering 25% discount to customers who leave negative reviews. On their home page, and in interviews, the two repeatedly say Yelp doesn’t exist in Italy. They even go so far as to say people who take Yelp too seriously should turn the … [Read more...] about Restaurant Offering Discount for Negative Yelp Reviews
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!