Amy schumers

Bud Light, an official sponsor of Super Bowl 50, has dropped its first spot for the big game. The brand’s 30-second “The Bud Light Party Is Coming” teaser ad brings a whole new party to the political arena. Staring Amy Schumer and Seth Rogen, the spot is a play on this year’s election season, with both Schumer and Rogen wearing election-styled voting pins that read “The Bud Light Party” and dressing as if they were headed to a political event. “This is more than just a Super Bowl ad,” says Bud Light VP Alexander Lambrecht in a release announcing the brand’s Super Bowl campaign. “It’s a completely new communication of what Bud Light stands for — inclusivity, positivity and fun. The Bud Light Party allows our brand to live in the right now.” Right now, there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time … [Read more...] about The “Bud Light Party” Super Bowl 50 Ad Gets Political With Amy Schumer & Seth Rogen

Editor Note: We received a press pass from INBOUND and Hubspot. “This is not a conference. It’s a movement. It’s the INBOUND MOVEMENT.” These words were plastered across a screen the size of a swimming pool in a room larger than a football field. HubSpot’s four-day Inbound marketing conference kicked off on September 8th with a room filled with 14,000 eager marketers, and it was clear from the outset that this wasn’t going to be a typical marketing conference. I spent last week navigating through the maze of sessions, keynotes, and bold talks, trying to soak up every last bit of knowledge I can share with you. As a third-year attendee and frequent conference goer, I notice there is always one consistent theme at Inbound: inspiration. No, I do not have data to back this up, but I’m confident that the majority of marketers leave feeling inspired. And how could they not? With speakers from marketing legend Seth Godin, to the famous TED talker and … [Read more...] about 7 Inspirational Takeaways from #INBOUND15

Super Bowl is a whole lot more than football; it is the ultimate advertising arena. This year, a select number of brands are spending upwards of $5 million to reserve their spot during the game — making a play to win the minds and hearts (and laughs) of the biggest ad audience available. To prepare for game day, Marketing Land is keeping its own scorecard of which brands are competing and what they’re planning for game day. We’ll continue to update this list as more information is made available from the advertisers and more ads are released. You can easily follow all of these brands via Marketing Land’s Twitter list of Super Bowl 50 advertisers. Also, be sure to check out our 2016 HashtagBowl, where we track pre-game and post-game social media visibility for this year’s Super Bowl TV commercials: Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon. (Jump to particular advertisers and all of the latest campaign details using our alphabetical … [Read more...] about These Brands Are Ready To Play The Commercial Game

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions” The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.” SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, […] Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in Tumblr Radar … [Read more...] about Marketing Day: April 22, 2013

Next week, Comedy Central is launching a unique 5-day comedy festival that brings comedians directly to their audience. Well, directly to their audience’s Twitter stream. Next week, a Twitter-only festival will be released that features some of comedy’s elite including Mel Brooks, Amy Schumer and Carl Reiner. The event starts next Monday and will use the  hashtag #ComedyFest. The event will leverage mixed media and tweets, thanks to the collaboration between Viacom and Twitter. #ComedyFest will feature live-streaming video, snippets from comics on stage and the sharing of 6 second Vines. For Vine, one of Twitter’s newest acquisitions, a specific segment, “Vine Dining,” will be hosted by Steve Agee on Tuesday. This segment will feature 6-second videos from other celebrities, TV shows and comedians. Doug Herzog, president of Viacom Entertainment Group, told The New York Times “I don’t think anybody is moving forward in … [Read more...] about Comedy Central To Host A Twitter-Only Comedy Festival Next Week