Analysis

Normally I conduct a longer analysis and explain the patterns why sites lost or won, this time I make an exception. There is not so much to say about the losers. Amongst the loser sites are sites that had links and/or content to movie, TV and music content. Sites like movie4k.to which lost 98% of SEO Visibility have typical loser keywords like “download free movies”, “watch [movie name] online free”, “online free movies”, “movies download”, “watch [movie name]”, “where can I watch [movie name] online” etc. … [Read more...] about Google Pirate Update Analysis and Loser List –

Questions that should always be asked in this frequency of the Searchmetrics Suite software are: How has my link strength changed? Which URLs received the most links? What is the homepage deep link ratio? Which links have I lost (and can they be recovered)? And, of course, the backlinks should be checked at least once a month to make sure they are still up-to-date and to check if any adjustments need to be made. This, of course, also provides important inspiration for link development – for example, with regards to competitive links. … [Read more...] about The Monthly General Analysis: Workflows for Google Optimization (Part II) –

Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. … [Read more...] about Google Core Update 2016: Analysis of Winners and Losers –

Quick Analysis data for all websites is available every Friday morning. We should never miss this index before the weekend! Number of pages in the index Backlinks (from Yahoo) Category keyword check (average position) as well as the most important keywords Indices from Searchmetrics like SSV, SDRV, SVR. SERP Spreading also deserves a weekly look. There are of course other checks that you should perform regularly – but I understand that the Searchmetrics Suite is often operated by colleagues who are short on time. I would be happy if at least this were planned for one or two hours per week. … [Read more...] about Ad hoc, monthly and weekly: search analysis reports with sense –

By the way, we’ve even had a factor dealing with “http vs. https” within this year’s pool of features to be analyzed, but we have decided not to take it into the study. Even after updating the analysis there seems to be no relation between the search results and https evident (yet?). I have already written something about it here: HTTPS vs. HTTP – Analysis: Do secure sites really get higher rankings?. We will keep you updated. … [Read more...] about The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. –