Analysis

Google announced that the Pirate Update 2 was rolled out this week. After many criticisms that Google is not doing enough against Piracy it updated its filter to help stem piracy. It works similar like Panda or Penguin. Based on a huge set of queries and the data Google had from the first Pirate update, which was released about 2 years ago Google is looking for copyright infringements. Any site where Google finds a violation or was filed through Google’s DMCA system will receive a huge drop in rankings or will be even removed from search engine result pages (see screenshot). … [Read more...] about Google Pirate Update Analysis and Loser List –

While the weekly keyword position analysis serves the operative processing of chance keywords and movers and shakers, the monthly report focuses on a more in-depth position analysis. The Suite can answer questions very quickly relating to: the development of keyword categories (if they have been set up), directory analyses with respect to visibility (also for long tail analysis with the monthly Suite performance data) and, of course, a more in-depth observation of the various directories according to their visibility development and the respective important keywords. … [Read more...] about The Monthly General Analysis: Workflows for Google Optimization (Part II) –

Parallel to this development many publishers have actually won in Google.com search results. Particularly those publishers with current or holistic content. Top winner according to our most recent Suite data is gq.com. On gq.com the biggest winning URL is a comprehensive article about NFL star Tom Brady, shown here in the screenshot on the left. … [Read more...] about Google Core Update 2016: Analysis of Winners and Losers –

Link Analysis Which pages are the strongest? Have anchor texts improved? What has come out of link strength overall? Performance Analysis: How has the absolute number of keywords changed? How has traffic performance changed? How are my advertisements? How is the Universal Search? Audit Score: Are there improvements? (make sure here, that you are using the current Audit Score…) Market Analysis: How has competition changed? Am I generally making progress with my keywords? Are there growing, potentially dangerous competitors? And naturally, everything to do with keywords positions. Anyone recording KPOs should track them monthly. Market analysis gets to the heart of the matter – the goal is to land the green dot (that’s us) in the top-right corner. … [Read more...] about Ad hoc, monthly and weekly: search analysis reports with sense –

New Features: Content, Backlink And Brand Sections Some of the new features are intrinsic to the Content Optimization area of the Searchmetrics Suite, and are based on co-occurrence evaluations of keywords and relevant terms. For the first time we have included user features such as Bounce Rate measured on a keyword basis, which provides information to correlate user signals with rankings. This data came from thousands of Google Webmaster Tools accounts and was anonymized for the analysis. … [Read more...] about The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. –