Analysis

Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. … [Read more...] about Google Pirate Update Analysis and Loser List –

Monthly workflow for in-depth analysis and company-wide reporting In the first part of this series on workflows in the business of SEO, we took a look at the weekly workflows used for Google optimization. These included, in particular, important subjects like the appearance, whether or not the SERPs spreading indicated a penalty, as well as operative tasks for optimizing individual keyword chances. In the second part we will focus on the “monthly general analysis”, meaning the repetitive tasks that ensure technical improvements over a four-week cycle, point out farther-reaching changes and provide the proper data for company reporting. … [Read more...] about The Monthly General Analysis: Workflows for Google Optimization (Part II) –

Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. … [Read more...] about Google Core Update 2016: Analysis of Winners and Losers –

1. ad hoc analysis I’ve given a few suggestions concerning this on the blog in the last weeks. For example, whoever starts work now can have a long tail analysis of their (hopefully large) site compiled by tomorrow. Either that or they will have discovered existing link potential in the Backlink module or searched the competition according to the most attainable desired link sources. Anyway, here is a list of ad hoc analyses that you can/should perform to get to know a new domain or for special events (relaunches, penalties etc.): … [Read more...] about Ad hoc, monthly and weekly: search analysis reports with sense –

New Features: Content, Backlink And Brand Sections Some of the new features are intrinsic to the Content Optimization area of the Searchmetrics Suite, and are based on co-occurrence evaluations of keywords and relevant terms. For the first time we have included user features such as Bounce Rate measured on a keyword basis, which provides information to correlate user signals with rankings. This data came from thousands of Google Webmaster Tools accounts and was anonymized for the analysis. … [Read more...] about The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. –