Analysis

share tweet share pin it e-mail share Google announced that the Pirate Update 2 was rolled out this week. After many criticisms that Google is not doing enough against Piracy it updated its filter to help stem piracy. It works similar like Panda or Penguin. Based on a huge set of queries and the data Google had from the first Pirate update, which was released about 2 years ago Google is looking for copyright infringements. Any site where Google finds a violation or was filed through Google’s DMCA system will receive a huge drop in rankings or will be even removed from search engine result pages (see screenshot). In our data that I analyzed I found that almost all sites where I think they had a drop because of the Pirate Update the drop was enormous. Some sites received a loss in SEO Visibility to 98%. I don’t know how many false positives are amongst these pages, so the loser list is just an observation of sites that lost. Normally I conduct a … [Read more...] about Google Pirate Update Analysis and Loser List –

share tweet share pin it e-mail share Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not only offers the standard “ad hoc” analyses, but also the necessary functions and tools to answer the questions that arise in the field of enterprise. Monthly workflow for in-depth analysis and company-wide reporting In the first part of this series on workflows in the business of SEO, we took a look at the weekly workflows used for Google optimization. These included, in particular, important subjects like the appearance, whether or not the SERPs spreading indicated a penalty, as well as operative tasks for optimizing individual keyword chances. … [Read more...] about The Monthly General Analysis: Workflows for Google Optimization (Part II) –

share tweet share pin it e-mail share The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update for the start of 2016. Initial analyses from the weekend 9/10 January were focused on this. The changes in the Google rankings were considerable on a global scale and various services that measure changes in Google search results came to similar conclusions. Meanwhile several Google employees have spoken about the update via Twitter: John Mueller and Gary Illyes have confirmed that the observed turbulence is in fact due to a Google update – not the expected Penguin update, but an update to the core ranking algorithm. Analysis: lots of change, few observable patterns We have pulled fresh research data from the … [Read more...] about Google Core Update 2016: Analysis of Winners and Losers –

share tweet share pin it e-mail share SEO can be fun – but it’s still a serious matter. For this reason, the use of a professional analysis suite is not simply a diversion – it should be as effective as possible and undertaken with results in mind. But sometimes you hear that it simply isn’t happening this way… So, from my view point there are four basic applications: 1. ad hoc analysis 2. monthly reporting and performance analysis 3. weekly check analysis 4. weekly improvement analysis 1. ad hoc analysis I’ve given a few suggestions concerning this on the blog in the last weeks. For example, whoever starts work now can have a long tail analysis of their (hopefully large) site compiled by tomorrow. Either that or they will have discovered existing link potential in the Backlink module or searched the competition according to the most attainable desired link sources. Anyway, here is a list of ad hoc analyses that you … [Read more...] about Ad hoc, monthly and weekly: search analysis reports with sense –

share tweet share pin it e-mail share It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White Paper. It runs to 100 pages, has easy-to-follow chapter headings, and covers what we think are the most important factors in SEO 2014. We have taken on board all the feedback and critiques that we received from previous studies, and incorporated these into the White Paper. It’s now more than a White Paper, with a scope and an academic approach that has produced the 2014 fall season’s SEO survival guide for SEOs and online marketers in the field. White Paper Download: Rank Correlations And SEO Ranking Factors Google U.S. 2014 We have greatly expanded the number of features researched … [Read more...] about The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. –