Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results. Google algorithm is now much harder to crack than before. Besides, 75 percent of online users do not scroll past the first page of the search engine results. As you can imagine, this makes the SEO space highly competitive right now and companies can no longer rely on basic techniques. However, you can always make sure that the odds are in your favor by using data science. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands What is data science? A combination of various tools, algorithms, and machine learning principles designed to unveil hidden patterns using the raw data is referred to as data science. Data science is creating its impression across every domain. As cited by … [Read more...] about How to improve SEO using data science
Analytics and data science
Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications.Debates and dialogues around AI subsets, machine learning and data science, and how exactly they affect the workings of the industry continue to multiply.This trend cannot be surprising, though, when taking into consideration:The truly staggering amounts of data we’re creating every minute of every day.And the pace with which we’re doing so is only accelerating with the growth of the Internet of Things (IoT).With everything from clicks to swipes, tweets to likes, we are today compiling information at an unprecedented rate.For companies, all of this data brings new opportunities.Marketers can use the data to:Develop trend recognition.Attract new customers.Ultimately create previously unforeseen efficiencies in their programs.Up until just a few years ago, businesses of all sizes were in a position to decide whether they … [Read more...] about How Data Science Empowers Performance Marketing & SEM
“The measure of intelligence is the ability to change” – Albert Einstein Everything we do now involves different ways of technology that collects data about humans and their behavioral patterns. Decision making these days is data-driven, and thus it is of utmost importance that we don’t just determine how well the strategy worked, but analyze whether the results are significant or not. Over the years, this has led to a more scientific approach to testing, and an increase in demand for technical skills, such as data analysis, statistics, Google Analytics and data science. Although data science skills aren’t necessary to be a Digital Marketer, they will perhaps help us analyze and provide a better understanding of the data, so that we can make data-driven business decisions and, in a way improving marketing strategy and overall performance. Using Data Analysis and finding trends in these fun and clever ways is a perfect example of infusing Data Science … [Read more...] about Association of Data Science with Digital Marketing
If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most value they possibly can from data, and that means leveraging the most powerful, obscure, underutilized bells and whistles of Google Analytics’ standard and 360 products. Here’s a checklist that can help ensure you’re taking advantage of the many value-added features within Google Analytics. Enable and activate those core configurations and features! We’ll start out with the basics. There are a lot of settings, configurations and core features to work through, but each of them can be used to help you clean up your data, make reports easier to use, and ultimately help you make data-driven decisions more … [Read more...] about Are you leveraging these underutilized Google Analytics features?
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, we are joined by Eric Siegel, founder of Predictive Analytics World and author of the award-winning book Predictive Analytics, to take a deeper look at what Predictive Analytics really is and how businesses can use it to make important decisions and improve success. What is Predictive Analytics? It’s learning from data to make predictions. In the case of marketing, it’s predicting response, predicting churn, or any other company consumer behavior that would help target marketing efforts. It’s a direct way to decide, per individual prospect or customer, whether to contact or not—which offer to contact with, whether to offer a retention offer, etc. Predictive analytics is quite straight-forward and specific to define, which actually stands in stark contrast to the more general hype we … [Read more...] about #MarketingNerds: Eric Siegel on Predictive Analytics