Did you know that bounce rates within the range of 26% to 40 % is considered excellent, 41% to 55% roughly average, while that lying between 56% to 70% is higher than average? But once you have a bounce rate of over 70%, it is time you do something about it. This is not a good sign. Web analytics guru, Avinash Kaushik, in a video featured on BLUE COROMA, defines bounce as, “I came; I puked, and I left.” As explained by Google Analytics, Bounce Rate is the percentage of bounced visits, which is the number of visits in which the person left the website from its landing page, without browsing any further. Which webmaster would want this for their site? Factors like slow load times and unattractive web design play a crucial role in increasing bounce rate. The good news is that there are some simple plugins that can help you reduce this rate.Tutorial: How To Reduce Page Load Time Under 1 Second Average bounce rates for different kinds of sites and devices Via … [Read more...] about 8+ Best WordPress Plugins That’ll Help Reduce Bounce Rates
Analytics bounce rate
Bounce rate refers to the number of people who land on your website, take a quick look around, and subsequently leave. They never move to a second page. Now this isn’t necessarily a bad thing. One page website design is all the rage right now, so there isn’t always a second page to move to. Perhaps you just did such a bang up job of answering the user’s question, there was no need for them to continue searching on your website. More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern. Wait, What’s Bounce Rate Again? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. According to a RocketFuel study, most websites will see bounce rates between 26% to 70%. 25% or lower: Something is probably broken 26-40%: Excellent 41-55%: Average 56-70%: Higher than normal, but could make sense depending on the website 70% or higher: Bad and/or something is probably broken The overall bounce rate for your site will live in the Audience Overview tab of Google Analytics. There are a number of reasons your website can have a high bounce rate. Let’s review ten common ones and how to fix them. 1. … [Read more...] about 10 Reasons Your Website Can Have a High Bounce Rate
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. What are bounce rates? Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first). Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site. In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it). What do bounce rates tell you? It’s generally used, along with … [Read more...] about 14 ways to reduce your site’s bounce rates