Some of you may know that around this time every year, I come down with a serious case of NCAA Tournament fever. During the month of March, when people ask for my phone number, I respond “65-32-16-8-4-2-1.” Assuming clients are able to get a hold of me somehow, all of my doodles during phone calls somehow turn into brackets. I find myself buying lottery tickets with the numbers 8-9, 7-10, 6-11. An unseen force compels me to blurt out “5-12 upset!” every so often on the street, drawing stares from my fellow Portlanders. So please indulge me this month as I feebly try to draw a comparison between small businesses and the so-called “mid-majors” like Cleveland State, Western Kentucky, and Siena that so often play the role of Cinderella in March. Successful mid-majors share a number of common characteristics and strategies to “upset” their larger, better-funded opponents in the search engine ranking. Characteristic: Superior scouting. … [Read more...] about March Madness Strategies For Small Businesses
Analytics for small business
Last month, I moderated a fantastic session at Searchfest ’09 subtitled “Little Is the New Big.” But had our conference taken place on April 10 rather than March 10, even that ambitious tagline wouldn’t have done the panel justice. That’s because two weeks ago, Google decided to start showing 10-packs and other local results (including an authoritative onebox!) for non-geo-targeted keywords. Whoa. Talk about a game-changer. This change has impacted (or will soon impact, for those that haven’t figured out local search yet) businesses of all sizes. Just in law search results alone, Mike Blumenthal speculates that these new local results are going to give about 61 times more exposure for local lawyers that appear for generic searches in their geographic areas-something a solo outfit never had a chance to do for “national” or “generic” terms before. Aaron Wall suggested in a timely post last week that few SEO strategies, … [Read more...] about Boon Or Bust For Small Business?
How often do you perform a mobile phone or Internet search for a business and immediately call that business? I’m betting fairly often. You are not alone – your customers do this all the time! At Marchex, we specialize in digital advertising solutions for small businesses. Over the years, we have learned a lot about the needs of our small business customers and we’ve spent a significant amount of time monitoring and measuring how changing digital advertising trends and consumer adoption of new devices, like smartphones, impact the way small businesses sell products and services. Whether it’s a coffee shop within walking distance or a car repair business several miles away – or anything in between – consumers use their mobile devices to search for relevant business information and easily place a call for more details. Timeliness of information makes the mobile audience ripe with intent to buy, and small businesses need to learn how to best reach this … [Read more...] about The Importance Of Measuring Mobile Impact On Offline Conversions For Small Businesses
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. In order to avoid the need to make duplicate entries while still providing information across all Google products, users will only need to enter their information one time and it will populate into all of Google’s services. TechCrunch reported that to create ease of use and rival Facebook “owners can post news, events, photos and other updates they want shared with customers.” Exploring “Google My Business” Let’s jump right in and take a look at the updates. As soon as you login you will be guided through a tour of the new updates and instructions on how to interact with the platform. Next you will see a screen that houses your basic information that appears on Google+, Google Places, and Google Search. You can quickly … [Read more...] about Google My Business: New Tools for Small Business Owners
Small businesses struggle to build visibility online due to tight budgets and limited work force. These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage. Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder. Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online. 1. Leadfeeder One of the most pleasant discovering of this year, Leadfeeder has been my recommended tool in a couple of articles already. It is really simple to use, takes seconds to set up and works like a charm. I love the efficiency and simplicity of the tool. Leadfeeder connects to your Google Analytics and identifies companies behind your site visits. It saves all the data and scores each identified company visit based on how much they … [Read more...] about Five powerful lead generation and sales prospecting tools for small businesses