Home > Blog > Machine vs humans – predicting the Oscars with AI. 21st February 2019 - 8 minutes read Data & Analytics Found Ruth OBrien - Social Account ManagerWith the Oscar race heating up ahead of the awards on Sunday, there’s been plenty of debate in the office on who will take home the trophies. As big fans of all things data, we naturally wanted to see if we could use AI to predict the results of Hollywood’s hottest awards night. So, we set a challenge to our data science team here at Found, to use Social Media and publicly available data sources to train an AI to predict this year’s Oscars. Pretty neat, right? The machines aren’t quite at the point of achieving full sentience and destroying us all Terminator style, but they can now open doors in a chilling Black Mirror-like manner. So why not find out if an AI can predict the Oscars better than our in-house movie expert Lily and the pros at the … [Read more...] about Machine vs humans – predicting the Oscars with AI.
Analytics vs data science
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses — Audience Research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on a given website. In this post, I’ll share an experience I had working on a clustering analysis for a client recently to shed light on both the process and value gained from this type of enhanced audience segmentation. What is User Clustering in Data Science? User Clustering is a data science method based on a model called k-means clustering. K-means clustering allows us to group users based on the content they prefer, actions they take, and channels they respond best to. For example, we once performed a cluster analysis that identified 3 target personas for a technology services client of ours: Why … [Read more...] about Use Google Analytics Data Import Tool for Enhanced Audience Segmentation
By Abigail Matchett / April 20, 2018 Analytics Data Science Data Visualization Google Data Studio If inconsistent naming conventions, frustration with retroactive data, or custom organizational acronyms are keeping you up at night, calculated fields in Google Data Studio may be just the solution you’re looking for! Have you ever reconfigured a dimension in Google Analytics (perhaps a content group or an event category), only to find that your changes weren’t applied retroactively? Maybe you’ve inherited a website and uncovered poorly formatted UTM parameters. Perhaps you’re interested in ratios instead of exact numeric values, but you can’t find exactly what you need within the GA interface. When you’re looking to clean up your reporting and make things easier to understand, think Google Data Studio. What is Google Data Studio? What is Google Data Studio, you ask? If you haven’t read our previous post on visualizing your data with Google Data … [Read more...] about Enhancing Your Data Studio Report with Calculated Fields
If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most value they possibly can from data, and that means leveraging the most powerful, obscure, underutilized bells and whistles of Google Analytics’ standard and 360 products. Here’s a checklist that can help ensure you’re taking advantage of the many value-added features within Google Analytics. Enable and activate those core configurations and features! We’ll start out with the basics. There are a lot of settings, configurations and core features to work through, but each of them can be used to help you clean up your data, make reports easier to use, and ultimately help you make data-driven decisions more … [Read more...] about Are you leveraging these underutilized Google Analytics features?
With the change to SSL and (not provided) in analytics, many organic search analysts turned to Google Webmaster Tools (now Google Search Console), which still provides a sampled version of the more prominent keywords visitors use to connect to your website and what pages they land on. However, unlike Analytics, which is stored as long as the website has a Google Analytics tag, Google Search Console data is only available for 90 days before it disappears. Additionally, there has been no official Google Webmaster Tools API for query and landing page data (although Google did offer an alternative method of circumventing that obstacle using Python). Now, there’s good news: The Webmaster Tools Search Analytics API is available, and with the proper setup you can get a lot of great information about your website’s performance, Google’s algorithmic testing and consumer behavior. Not everyone in search is a developer or has the technical skills to call APIs, but there is a … [Read more...] about How To Leverage The Google Search Analytics API