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Looking for information about wildfires in Southern California and across the California in general? This page will guide you to what you’re looking for. NOTE: Since this article was originally written, there have been many other fires on a seasonal basis. The original story is below. For the latest fires that may have brought you to this page, see this fire maps section of Search Engine Land, where any updates are listed. I’m back home (my original home) in Southern California for vacation, and to welcome me back, the Southland is on fire. Ah, just like old times. As I was keeping up with the news, I came across some maps online from Google Earth, Google Maps, Virtual Earth, and elsewhere that I thought I’d share with others. LA Times Interactive Fire Map: Built on Google Maps and from the Los Angeles Times, fire icons show each major fire, and you can click on the flames for more information about the incident. This is probably the best and most widely referenced … [Read more...] about Mapping The Southern California Fires

Cosmopolitan editor-in-chief Joanna Coles (right) on stage at Re/Code’s Code/Media conference. Joanna Coles is the editor-in-chief of Hearst magazine Cosmopolitan, which is one of 20 publishers that operate their own channels with Snapchat’s Discover section in the US. She’s also on Snapchat’s board. So she has a better idea than most of what the mobile app has in store for media companies. Apparently, that includes opening up e-commerce stores on Snapchat. Hearst’s other Snapchat Discover channel, Sweet, which only exists on Snapchat, “will evolve to an e-commerce platform so eventually you will be able to buy from it,” Ms. Coles said on stage at Re/Code’s Code/Media conference in Laguna Niguel, California, on Wednesday. Ms. Coles didn’t offer details, like when Sweet would start selling stuff on Snapchat, how those sales would work or whether other Discover publishers would be able to add e-commerce to their Snapchat channels. A … [Read more...] about Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover

Facebook is making a case to publishers that the social network can do a better job serving their content on mobile phones. That news comes straight from Facebook’s chief product officer Chris Cox, who talked at length about the effort during an hour-long interview with Re/code’s Peter Kafka Tuesday night at the Code/Media conference at The Ritz-Carlton in Laguna Niguel, Calif. “Reading news on a smartphone is still a really bad experience most of the time,” Cox said. “It’s slow, especially in the developing world, where it can take 30 or 45 seconds for a piece of content to load. “We want to try and make that a better experience for publishers.” What that would mean exactly is still unclear. Cox said talks with publishers are still in the beginning stages and that how publishers’ content would be displayed is still up in the air. He said publishers — he didn’t name any specifically — have been wary when first … [Read more...] about Facebook Wants To Help Publishers Fix The Mobile Reading Experience

This week we are taking a look at GolfAsian.com, an agency that plans golf vacations in Thailand, Cambodia, and Vietnam. With a well-organized website and great customer service, they are poised to become a leader in the golf vacation industry - with a few website tweaks and online marketing strategies.   SEO: using primary and secondary key phrases Mark has made some strong efforts toward optimizing the Golf Asian website. Each page has a unique title tag and meta description, two key areas that draw visitors in from the search engines. He is also making use of some key phrases in the on-page titles and in the anchor text of links within the content. However, many of the phrases targeted throughout the site include specific golf locations and cities such as Bangkok, Pattaya, Phuket, and Hua Hin. Unfortunately, these specific locations are not getting many--if any--searches. SEO will serve GolfAsian.com best by targeting visitors who are looking for a golf vacation, but aren't … [Read more...] about Site Clinic: Beat Competitors With Better SEO And Backlinks