17% of posts about J D Wetherspoon are negative – that will increase now they’re off social “In a world of social media, J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social accounts for individual pubs and head office” Source @JDwtweet (RIP) J D Wetherspoon has ceased posting on social media and closed all social accounts with immediate effect. This follows the pub chain’s decision to delete its entire customer email database and stop sending newsletters in July last year. The reasons behind this decision are still surfacing but it’s difficult to understand why the move has been made. Wetherspoon stated that it will “continue to release news stories and information about forthcoming events on [its] website (jdwetherspoon.com) and in [its] printed magazine – Wetherspoon News.” …the company made the announcement on its social channels. Ultimately it doesn’t matter if the company uses … [Read more...] about Why Wetherspoon closed their social media accounts
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We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward.With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post?I’ll dig into data that helps demystify this issue, so you can figure out how to approach posting social media updates.Algorithms Versus Time of DayMost — but not all — social media platforms have evolved from being chronological timelines to using algorithms to predict relevancy to the user.That means that the social platforms try to surface the updates they believe is the most relevant based on different signals, whether it’s engagement, timeliness, and other factors.While posting at a specific time might be relevant to the people who are logged in at that moment, it doesn’t necessarily mean that your users won’t see your content at some point when … [Read more...] about Is There Really a ‘Best Time to Post’ Social Media Updates?
Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand.But if you represent one of those banned verticals, building a presence on the social web can be challenging.This is partly why most marketers from such industries would either avoid having their brands to be on social media entirely, or find illegal methods of using it.One such example would be startups who are building their products on blockchain and are attempting to raise capital through Initial Coin Offerings (ICOs).Once Facebook announced that the platform would prohibit ads that “promote financial products and services associated with misleading or deceptive promotional practices,” it was only a matter of time before the other platforms followed suit.And followed, they did, indeed.What Is Banned on Social Media?Before we dive into the do’s and don’ts of promoting banned products on … [Read more...] about An Insider’s Guide to Promoting Banned Products on Social Media
Woot.com redefined deals on the web and created a huge social presence along the way. The Woot blueprint is a great example of how to not only move merchandise but also how to breed raving fans across a variety of mediums. In case you have been living under a rock and haven’t heard of Woot, they brought the “deal a day” model to its current height of popularity. Not only does Woot sell one item at a low price each day, but they also engage their customers with creative copywriting, blogging, contests and social network updates as well as any other site today. Here is a breakdown of some of the fresh social ideas and creative implementations that Woot has been involved in. Special content for Twitter followers Woot has always had a large following on Twitter and has also branched out into using Twitter for customer service as well. One of the newest features that Woot has offered their followers, is a mini “deal-a-thon” called a “Woot Happy … [Read more...] about What You Can Learn About Social Media from Woot.com
share tweet share pin it e-mail share Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used to?” Chances are, your business is having, or has had, this internal debate. Budget optimization discussions in the world of SEO are a fact of life, and are likely to come up again and again as the sands of search shift under our feet. Google and other search engines continue to optimize their algorithms for changes in the way people look online for information and products, requiring digital marketers to continually adjust their approach to maintaining or growing organic results. The truth – at least for now – is that great content, search … [Read more...] about How Content, SEO and Social Media Make Your Life Easier