UPDATE: Google Webmasters and Maile Ohye responded to our request for comment on this article: @wonderwall7 Hi Kelsey, PageSpeed Insights fetches a page like how a real user would… — Google Webmasters (@googlewmc) March 10, 2015 As many of you know, Google recently announced a major change related to how sites show up in mobile search results, beginning on April 21st. The official Google Webmaster announcement stated: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. The announcement then went on to suggest two different ways site owners could find out whether their site might be impacted: If you want to test a few pages, you can use the Mobile-Friendly Test. If you have a site, you can … [Read more...] about Flawed Google Mobile Usability Test Results
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Search Engine Land posted an SEO test that Eric Enge from Stone Temple created. It is 20 questions and it scores your SEO knowledge. Well, Google's Gary Illyes, a man most SEOs look to for SEO advice, took the test and shared on Twitter that he only scored a 75%!He was labelled an SEO amateur! Here is the certificate generated by the test:So I decided to take the test, and I only scored an 80% and he reference his answers to the ones I got incorrect in articles I wrote. Heh. Truth is, it is all fun and games.Gary has a great sense of humor to share his score on Twitter. Ashley, who is the number on sarcastic personality in our industry was quick to reply to Gary:In any event, you can take the test if you want over at SEL.Gary, hopefully you will do better next time.Forum discussion at Twitter. … [Read more...] about Test Results: Gary Illyes From Google Is An Amateur SEO
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah, Adobe’s Director of Business Analytics for Advertising Solutions, released new findings and predictions for enhanced campaigns based on nearly 100 major U.S. advertisers representing over $100 million in ad spend from March through May 2013. I spoke with Kohki Yamaguchi, Senior Business Analyst for Adobe Advertising Solutions, about the new report. CPCs Are Already Rising “Over the next six months, Google CPCs will rise for the first time in almost two years,” Yamaguchi told me. Tablet CPCs are already rising to reflect desktop CPCs, now that the two are inextricably entwined in enhanced campaigns. Yamaguchi says, “In the past three months we’ve seen a six percent … [Read more...] about Latest CPC Trends & Mobile Bid Test Results From Adobe
For the past couple of months, I’ve been writing about ways to improve the conversion rates of your search traffic. Borrowing shamelessly once again from my friends at MarketingExperiments.com, I finish up this conversion series focusing today on anxiety (not yours, your visitor’s), and some things we can do as search marketers to help relieve it. In successfully relieving the anxiety of the visitor, we stack the deck in our favor, resulting in higher conversions and greater returns on our search marketing investments. Quite simply, anxiety is any concern in the visitor’s mind that is stimulated by any given element (or lack thereof) in the website’s selling process. Please don’t think anxiety and selling process are only relevant to an eCommerce site. B2B lead generation sites have their fair share of anxiety producing elements that can be alleviated as well. Why might your visitors be anxious? Before you can begin the process of relieving the … [Read more...] about Want More B2B Conversions? Reduce Your Visitor’s Anxiety.
The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site's exposure and conversion rates, while also patiently waiting for the fruits of your efforts to bear out. Sometimes you're doing one or the other, but most often you're doing both at the same time. Taking action here, while waiting for results there. Then taking action over there, and waiting for the results here. The battle for rankings, exposure, traffic, improved usability, and conversions is never ending. When starting an SEO campaign, we always take a look at the big issues first, but as we identify and resolve those, the rest is largely about baby-steps. I always find it amusing when SEOs declare with absolute certainty that such-and-such tactic doesn't affect your rankings. As an isolated incident, maybe. But, when you look at each tactic as a piece of the whole, I'm not so quick to rule things out. (Clearly there are SEO tactics that hold … [Read more...] about Hurry Up and Wait: SEO is About Quick Action and Patient Results