Later in the day at roughly 5 pm US Eastern time, Apple said that its App Store saw its 50 billionth app download. This had been long anticipated. And, it’s quite a milestone. However, Google partly stole Apple’s thunder with its own announcement of nearly the same number of downloads earlier in the day. This afternoon, the following image appeared on Apple‘s homepage: Consumers spend about 80 percent of their time on mobile devices with apps and about 20 percent with the mobile Web, according to both Nielsen and comScore. Google was initially skeptical of apps and biased toward the mobile Web but quickly jumped on the “appwagon” and embraced the phenomenon. Still, Google’s Chrome and Android boss Sundar Pichai spoke at length during the keynote about continuing to develop the Web and the mobile Web, in particular. Regardless, Google has now all but erased any app-related advantage that Apple’s iOS once held over Android. … [Read more...] about App Downloads: Apple Reaches 50 Billion, Google Play 48 Billion
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On the heels of Amazon’s success with Echo and Google’s introduction of Home, Apple is preparing a stand-alone virtual assistant device, powered by Siri, according to a report in The Information. The report says that Apple will also open up Siri to third-party apps. This latter point is the more significant of the two revelations. According to the article: Opening up its Siri voice assistant to outside app developers is the more immediate step. Apple is preparing to release a software developer kit, or SDK, for app developers who want their apps to be accessible through Siri, according to a person with direct knowledge of the effort. As I’ve indicated in the past, this was the original vision for Siri: an intelligent front end for third-party services, transactions and content. However, after Apple bought Siri, it basically abandoned that ambition (aside from a handful of partner services). Now, competition is forcing the company to return to that vision. The article … [Read more...] about Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App Store Analytics team at TUNE, and David Iwanow, the former SEO Product Manager at Marktplaats (ebay classifieds group) and current operator of Travel Network, spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview of deep linking in apps and also shared some data based on the experiences of mobile marketing platform provider Tune. David Iwanow followed with a detailed look at how to implement app indexing, providing a case study of his own. In today’s post, … [Read more...] about Advanced Google App Deep Linking
Apps have never been more popular than they are today, and no wonder: they add convenience to our personal and professional lives, entertain us, and provide mobile access to websites, services, and other products. As more consumers jump on the mobile bandwagon, the app marketplace continues to swell with everything from business to entertainment applications. In the Google Play marketplace alone, there are more than 2.2 million apps. Launching a new app that will get seen and downloaded by mobile users is no simple task in such a crowded market. App developers need to add marketing and promotion to their skillset, or outsource these tasks, to get any kind of visibility for their app online. Want to learn more about ASO? Check out this Marketing Nerds podcast with Anne Ahola Ward: Your browser does not support the audio element. What are the best ways to make your app stand out? Here are five tactics to gain traction and make your app start selling itself. 1. Invest in Quality Video … [Read more...] about 5 Ways to Make Your App Sell Itself
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?