Perhaps the most important factor here is the user experience. If you love using apps then you should be able to use them in exactly the same non-siloed way as the rest of the ‘indexed’ world, not kept in a closed off partition. Similarly if I hate apps, then I want a choice not to have them load automatically. The point is that I have the choice to begin with. … [Read more...] about What is app indexing and why is it important?
While Apple supports app only content discovery as well through Universal Search and Universal Links, Google currently has no plans on when they may show the same level of functionality for iOS apps. This is only a feature being tested with Android apps, not with apps designed for iOS. … [Read more...] about Google Expands App Indexing To Find & Stream App-Only Content
But it’s also right in line with SEO best practices. That is, this is exactly what you’d expect any organization to do if they care about SEO. Google has been rewarding apps over the browser within its search result to a degree that, at times, it’s arguably worse for users. But for publishers, it makes plenty of sense to ride the app indexing train, especially for potential ranking boosts. … [Read more...] about Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
App Installation Status. Is the app is installed on the device? (installed apps seem to get preference) Personalized App Engagement. Does the individual engage with the screen in the app? This is based on time spent with result that Apple determines from session analytics. App Result Click-Through Rate. Do users frequently click through the search result vs. picking another result or searching again? Keywords/ Title. Do keywords from the “keywords” and “title” designations in the app markup match up with the user’s query? Aggregated Engagement. How many users engage with the app screen? Structured Data on Web. Is structured data correctly implemented? Canonical App IDs. Is the same screen associated with one unique ID or URL across multiple indexing methods (NSUserActivity, CoreSpotlight, and Web Markup)? Strength/Popularity of Web URL. How popular is the website associated with the app deep links? (Presumably, this is based on Applebot’s … [Read more...] about Apple Search + iOS App Indexing
PWAs are essentially websites at their core, and websites are different than apps (though both might be visible in search). There's room for both, both can be awesome! However, given that the search part of app-indexing has somewhat settled down (in a good way), and app developers are often quite different than traditional website owners / makers / optimizers, we thought it would make sense to keep the app-side of the discussion within the app-developer community directly. … [Read more...] about Google App Indexing Support Forum Moved To Stack Overflow