Also, since Google also gives your feed a Quality Score that you’re unable to see, you want to check that your feed is properly labeled, error free and up to date in order to maintain a high score. Small errors can have a big impact on your brand and results. As you continually improve the feed, be sure you submit these changes regularly to Google so you can make the most of your presence on Google Shopping. … [Read more...] about Five Ways to Improve Google Shopping Results
Appear in google shopping
The core issue here is whether or not the EU will be comfortable that Google is doing enough here to meet their concerns. In principle, this creates equal opportunity, but the spun out Google Shopping service would still be part of the Alphabet family of companies, so some will see that as one pocket lining another, with both in the same family. In addition, the info I saw was not clear on whether or not Google would still be reserving the top two spots for themselves as they did in the prior proposal. If so, it’s likely that the proposal will be rejected again. … [Read more...] about Google Shopping: An Antritust Scofflaw or Aggrieved Competitor? –
What changes has Google made to its shopping service? How are Google Shopping’s competitors performing in organic search? How visible are Google Shopping’s competitors in the new-look Shopping Units? Have all eCommerce sectors been affected in the same way? How Google Shopping has changed To meet the European Commission’s demands issued in its anti-trust statement in June 2017, Google overhauled its Shopping Units, both on the business side, shifting its shopping operations into a separate financial entity, and in terms of functionality, with other companies now able to bid for places in the Shopping Units. Since September 28 2017, each ad in the Shopping Unit indicates which comparison service is providing it. … [Read more...] about Google Shopping: What has changed?
Keep in mind that Google Shopping requirements state that the consumer must be able to see the listed price and add the item to their carts from the landing page used in the ad. As long as you have those on your category page, then you’re within the guidelines. This will allow you to give your customers more options, which increases the likelihood of a conversion over having them back out and search for items from your competitors. As with all things related to conversion optimization, make sure you continue testing any changes you make in this process. … [Read more...] about 5 Steps to Launching a Profitable Google Shopping Ad Campaign
Because it makes things better — that’s why. We’ve seen that adding GTINs makes a variety of things better in a variety of ways. Instead of bemoaning that the deadline is approaching, I want to instead highlight why this can be a very good thing for your Shopping ads. The sooner you make this very important update to your feeds, the sooner you can start seeing those benefits yourselves. … [Read more...] about Five reasons why GTIN should be your new favorite Google Shopping acronym