From Marketing Land: Crafting a successful holistic search approachMay 25, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The consumer decision journey in the increasingly complex search retail marketplaceMay 25, 2017 by Christi Olson As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Facebook rolls out software tool to make AMP, Apple News pages more like Instant ArticlesMay 25, 2017 by Tim Peterson Facebook's tool will automatically convert Instant Articles to Google's AMP and Apple's Apple News formats. Taboola's grid of recommended stories is now an infinite, scrolling feedMay 25, 2017 by Barry Levine By adopting a card-based feed of … [Read more...] about Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Apple news reviews
The long-awaited day of the Apple dividend is here. As Apple’s cash reserves have grown over the past few years — they now stand at a whopping $100 billion — financial analysts and investors have repeatedly and passionately asked: “Where’s the dividend?” While Steve Jobs seemed to be opposed to a dividend, wanting to hoard the company’s cash for a rainy day, acquisitions, retail store investments and supply chain domination, new CEO Tim Cook has decided the time is ripe to issue one. This morning Apple put out a press release and is holding a conference call (at 9:00 am Eastern) to discuss the dividend and a share repurchase program. According to the release Apple will begin to pay a quarterly dividend of $2.65 per share starting in Q4: Subject to declaration by the Board of Directors, the Company plans to initiate a quarterly dividend of $2.65 per share sometime in the fourth quarter of its fiscal 2012, which begins on July 1, … [Read more...] about Apple To Use Nearly Half Its $100B Cash For Stock Buyback, Dividend
It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another relentlessly. Here’s a select excerpt: Viacom complains that YouTube employees “sneered at rights holders as ‘copyright bastards’ and ‘a-holes.'” Google retorts that Viacom can’t complain about this language, and it quotes numerous Viacom execs to make its point. Sample outbursts include, “fuck you, you Google bastards,” “bastards at Google are harassing me,” and the eloquent “fuck those mother fuckers.” PaidContent has more from the unsealed documents and points to email showing how badly Viacom wanted to own YouTube: MTVN CEO Judy McGrath telling M&A execs: “Help … [Read more...] about Google Vs. Viacom, Pakistan Vs. Facebook, Google Vs. US, Apple Vs. Google & The Russians Are Coming!
Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but provides answers from others. Indeed, that’s why the Nokia Lumia itself arguably recommends the iPhone and Android. We’ve been here before, such last December, when Apple was accused of preventing Siri from finding abortion clinics. Actually, that was largely down to abortion clinics themselves not calling themselves that, as my post from last year explains: Why Siri Can’t Find Abortion Clinics & How It’s Not An Apple Conspiracy. Say What, Siri? What’s going on now? It seems to have started with WMPoweruser, a Windows Phone site, which published a screenshot showing how Siri, when asked “What’s the … [Read more...] about Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess
Last year Google was all but forced to back out of its proposed paid-search deal with Yahoo because of a reportedly impending Justice Department anti-trust action against it. Much more recently — in fact, just last week — Google’s Book Search settlement came under anti-trust scrutiny from the US Justice Department. Now the Federal Trade Commission (FTC) is apparently looking at the question of whether two shared directors between Apple and Google violate anti-trust laws, according to a report in the NY Times. The common board directors are Google CEO Eric E. Schmidt and Arthur Levinson, a former CEO of biotech firm Genentech. (See Apple Board, Google Board.) As an aside, former US Vice President Al Gore is an Apple Board member and a “senior advisor” to Google, but not a board member. What’s the issue? Section 8 of the Clayton Act (15 U.S.C. §19), one of several statutes that form the backbone of US anti-trust law, prevents any individual (or … [Read more...] about Yet Another Anti-Trust Inquiry For Google (& Apple)