Siri describes itself not as a “mobile search tool,” as I have in the headline, but rather as a “virtual personal assistant.” The company went public with its technology and iPhone app just a few months ago and now Apple has reportedly acquired it for an undisclosed sum that is likely more than $50 million but less than $100 million. We learned of this from Business Insider, which itself learned of it from Robert Scoble, who got the news out of an FTC filing. Siri uses Nuance’s speech recognition technology on the front end and taps into third party APIs, such as Yelp, OpenTable, Citysearch and others to deliver content and results. What Siri does is analyze unstructured “natural language” queries and deliver results in ways that are “actionable.” The company is seeking to move beyond SERPs and take users to actions. Here’s an example: In the narrow frame of “Google vs. Apple,” people will want to interpret this as … [Read more...] about Apple Buys Mobile Search App Siri
Apple what mobile
Last week financial analyst Gene Munster created something of a stir when he said that there was a “70 percent” chance that Apple would build or buy a search engine for the iPhone in the next five years. Here’s a longer excerpt from the research note: We believe Apple could utilize data unavailable to Google, data generated by the company’s App Store, to create a mobile centric search engine, which would be a unique offering to Google’s search engine. An iPhone specific search engine could be a difficult undertaking, but we feel Apple could make a minor acquisition of a search company that has built a web index, like a Cuil, and utilize the index as the base for building its own engine. We believe the odds of Apple developing a search engine in the next five years are 70%. One hurdle for Apple in developing its own search engine would be generating enough advertiser interest to form a competitive marketplace; however, we believe the rationale for an Apple … [Read more...] about Would Apple Build A Search Engine To Prevent Google From Getting iPhone Data?
Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but entirely mythical (sorry, kids!). I’m seeing mobile search and mobile SEO on too many “let’s stop talking about this next year” lists, and I think that’s a shame. To illustrate why, here are eight of the most popular reasons given for mobile SEO’s nonexistence, refuted: 1. Mobile Search Behavior The Same As Desktop/Tablet/Laptop The claim: When we analyze mobile search queries, it appears that mobile searchers are mostly looking for the same types of things that desktop/tablet/laptop searchers are looking for. There doesn’t appear to be a need to do additional keyword research since search behavior doesn’t vary by platform. The reality: If you look at what visits … [Read more...] about Mobile SEO Is Not A Myth: 8 Popular Claims Refuted
With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next one might have in store for us. Thinking about what developments could have the greatest impact on paid search in 2016, for better or worse, a few possibilities jump to mind: Google significantly expanding its foray into audience-based targeting for search; Yahoo abandoning Bing Ads entirely for Google ads or for its own Gemini program; Google finally throwing its full weight behind the buy button/Purchases with Google program. Another possibility that has been simmering for some time is whether or not Apple will make a move that shakes up the entire search industry. With so much volume flowing through their devices, there are a number of ways they could do this. Ad Blocking In iOS Some feared that the introduction of ad blocking app capabilities in iOS would hurt mobile marketing efforts — but to date, any impact to paid search programs … [Read more...] about How Apple Could Play Spoiler For The Search Ad Business
Mobile is the new black. From responsive website design to mobile-optimized landing pages to mobile specific content development, including mobile in your marketing strategy was never more critical to success than it is today. And with good reason, too. Just over half (50.3%) of all traffic to e-commerce sites comes from mobile devices. Yet, conversion rates are among the lowest for mobile users. A big reason for this is that we take nearly two decades worth of digital marketing insights in a desktop environment and paste them on to mobile platforms. When the results are not as expected, we cry foul and bemoan the ineffectiveness of mobile marketing. How about going the right way around for a change? Here are five simple and scalable tips to inject new life into your mobile marketing. Step Up to Cross-Device Targeting Facebook made 69% of its revenue last year off mobile advertising, beating desktop ads for the second year straight. Not only is desktop advertising dying, mobile … [Read more...] about 5 Indispensable Ways to Convert More Mobile Users