You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website. It’s a search spider, meaning it crawls your website and can harvest a huge amount of data in a relatively short amount of time. A total site crawl will give you a complete readout of your scripts and media, your meta data, your links and their status, and a whole lot more besides. All of that information is incredibly valuable when you’re trying to fix errors and generally make your site look better to the search engines.The downside, of course, is the price. Screaming Frog has its own free version, but that version is limited in functionality. You can crawl your site for broken links and link errors, page titles and meta data, your meta robots directives, your hreflang attributes, and it can find duplicate content. It can also generate an XML sitemap for … [Read more...] about Are There Any Good Free Alternatives to Screaming Frog?
Application performance monitoring tools free
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing. While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not the only component required for success. I believe the vast majority of in-house and agency-related search engine marketers are involved, in some capacity, with their organization’s content marketing initiatives. According to the above-referenced reports, SEO is directly or indirectly related to nearly all facets of content marketing performance metrics for both B2B and B2C marketers. But I shouldn’t have to tell anyone who regularly reads this publication that productive search engine optimization is based on a combination of factors, for which content marketing provides an opportunity to execute a fair … [Read more...] about What To Do When Content Marketing Fails To Improve SEO Performance
There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions. Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below. Free Tools For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
I’ve attended a lot of conferences in my day. I find them to be a great source for inspiration for new ways of thinking and new ways to tap into the industry community to grow my own knowledge. I had no idea, however, when I walked into the South-by-Southwest session, “It’s Nature’s Way: Innovative Tech Design Through Biomimicry”, that I would be attending one of the most inspiration conference programs I’ve seen in recent memory. Led by Chris Allen, CEO of The Biomimcry Group, the presentation focused on the science of biomimicry, which is is the examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems. For example, in Africa, “there’s a building that has no conventional air-conditioning or heating, yet stays regulated year round with dramatically less energy consumption using design methods inspired by indigenous Zimbabwean masonry and the self-cooling … [Read more...] about Billions Of Years Of Free SEM Insight Through Biomimicry
I hope the previous post of this series (Part 1, Part 2, Part 3) have served you well. My goal was never to create an Excel manual for everyone, but rather to highlight specific tips and tricks to help out the search engine marketer who is toiling away in the tool hours every day. Even though most SEM pros use Excel, just about everyone uses it differently. I’m sure accountants use it much differently than I do. Either from keyboard shortcuts, ribbon icons, or the right click menu – there’s probably two or three ways to perform any task, but it’s the right combination that can turn an average Exceler into a power user. Most of the time, I find my Excel knowledge grows out of need. I’ll be in the middle of a task and think to myself, “There has to be a better way to do this.” I remember the first time I learned how to use the Paintbrush tool to copy formatting from one cell to another. That feature alone has probably saved me days of work … [Read more...] about Excel At Excel For SEM Applications, Part 4