share tweet share pin it e-mail share The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by examining the data you can figure out how best to influence results. At Searchmetrics, we continually aggregate billions of data points a month and naturally look for the answer to the question: “Which factors are relevant for a good ranking in Google search results?” With this study, from February and March 2012 data, we get closer to the answer based on an analysis of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets. This analysis compares potential ranking factors and thus website characteristics with corresponding Google rankings in both the UK and the U.S. by assessing their statistical correlation. For example, if there are many pages in … [Read more...] about Social Media, Backlinks and Classic SEO: U.S. and UK SEO Ranking Factors 2012 –
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People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing on the implementation of this legislation in the UK. The short answer to the question, “Do I Need To Comply?” is “Yes” and you do need to make changes to your site. If what you wanted to hear was a “Maybe” or a “No”, then I’m afraid you’re just going to have to read the rest of this post to find out how to mitigate the impact where you can. The Effective Deadline Is May 25th 2012 In the UK, the Cookie legislation, as well as privacy issues and email legislation, are overseen by a body known as the Information Commissioner’s Office or ICO. … [Read more...] about Do I Change My Site In The UK To Comply With New Cookie Laws?
As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Buying sponsored updates on LinkedIn is pricey, but worth the expense if it improves your credibility and brings you new business. So how do you get the most for your money when paying for these posts? To find out, we asked 10 founders from YEC for their best LinkedIn tips. Target Your Audience Correctly With any conventional ad campaign, the inability to target correctly is just a waste of time and money. The same can be said about LinkedIn sponsored updates. The people that you want to see your ad are extremely diverse, so do a little bit of research to properly determine who they are. Don’t focus on the people who already follow you, target non-followers who would be enriched by your content. – Cody McLain, SupportNinja Include a Compelling Image In order to gain the most traction out of a sponsored update, you must include a compelling image. A high-quality image that corresponds with the headline will connect the reader to the story. I’ve personally found photos … [Read more...] about Getting the Most Out of LinkedIn Sponsored Updates