While one could argue that Google is better than ever at predicting what we want to see, it does add another layer of challenge for us, and it begs the question “How do we ensure that we stay in front of the customers who are searching for our products and services?” … [Read more...] about How to Maximize Your Reach Using Google’s Knowledge Graph
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Google’s CEO, Sundar Pichai, has revealed that half of the search engine’s queries are from mobile devices, and a fifth of those are made via voice search. Search is moving beyond typing into a white box to bringing Google to wherever you are — desktop, walking around your home, using your phone. Your voice is the new search tool. … [Read more...] about The future of voice-related SEO for local business
Conduct A Mobile Audit: Develop an audit of your current website to determine what types of mobile consumers are visiting your website, and what they’re generally looking for when they’re there. Build A Mobile-Specific Website: Taking into account the findings from your audit, create a mobile-specific website that represents a slimmed down version of your desktop website. This mobile site should showcase the key topics that mobile users are generally looking for when they visit your site, so it’s easier to find them. For example, if you run a restaurant, you may consider creating a site that highlights the menu, reservations and contact information – and removes other information available on the desktop site that is less important. Ensure Mobile Users Know What They Can Do On The Website: Use call-to-action messaging to make clear what consumers can accomplish via the mobile website. For example, if consumers can schedule appointments or purchase products … [Read more...] about 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Google local messaging & booking, business insights & crawl spikes
Spark is a rival to Instagram in some ways, with its very visual feed and some early partnerships with social media influencers. It is also similar to Pinterest, as it encourages users to save their favorite images for later and clearly tries to tap into the ‘Discovery’ phase that Pinterest has made a play for recently. … [Read more...] about What do we know so far about Google’s new homepage?