The answer to that question might just lie in Google’s Knowledge Graph. If you find yourself continuously being overlooked in SERPs, both you and the people searching for your solutions stand to benefit from a Knowledge Graph card with your name on it. … [Read more...] about How to Maximize Your Reach Using Google’s Knowledge Graph
Appointment url in google my business
Google’s CEO, Sundar Pichai, has revealed that half of the search engine’s queries are from mobile devices, and a fifth of those are made via voice search. Search is moving beyond typing into a white box to bringing Google to wherever you are — desktop, walking around your home, using your phone. Your voice is the new search tool. … [Read more...] about The future of voice-related SEO for local business
Conduct A Mobile Audit: Develop an audit of your current website to determine what types of mobile consumers are visiting your website, and what they’re generally looking for when they’re there. Build A Mobile-Specific Website: Taking into account the findings from your audit, create a mobile-specific website that represents a slimmed down version of your desktop website. This mobile site should showcase the key topics that mobile users are generally looking for when they visit your site, so it’s easier to find them. For example, if you run a restaurant, you may consider creating a site that highlights the menu, reservations and contact information – and removes other information available on the desktop site that is less important. Ensure Mobile Users Know What They Can Do On The Website: Use call-to-action messaging to make clear what consumers can accomplish via the mobile website. For example, if consumers can schedule appointments or purchase products … [Read more...] about 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Google local messaging & booking, business insights & crawl spikes
In Google’s announcement of the new homepage, they make use of the verbs “discover” and “explore”. Both Amazon and Pinterest have tried to shape and monetize these phases of the search-based purchase journey; Google evidently thinks its homepage needs to take on a new life if it is to compete. … [Read more...] about What do we know so far about Google’s new homepage?