Few changes in search have had as big an impact as Google’s introduction of the Knowledge Graph in 2012.The Knowledge Graph is just one of the ways Google attempts to understand searcher intent and the relationship between real-world entities.The Knowledge Graph changed search forever – for consumers, brands, and businesses.Knowledge Graph panels are prime real estate in Google SERPs, giving users instant access to hyper-relevant information without needing to click a link and gives marketers a golden opportunity to boost their visibility.In this post, we’ll take a closer look at what the Knowledge Graph is, how it’s different from other rich results, and what steps you can take to make full use of it and drive more visitors to your website.What Is the Knowledge Graph?The Knowledge Graph is an intelligent model that taps into Google’s huge repository of entity and fact-based information and seeks to understand the real-world connections between them. In … [Read more...] about How to Maximize Your Reach Using Google’s Knowledge Graph
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On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these, but I’m going to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play music and set appointments using a new platform called Google assistant. Allo is Google’s new messaging app. It uses integrated machine learning and continues to learn your style over time, making it more convenient for users to get things done — make … [Read more...] about The future of voice-related SEO for local business
While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of the competition? Issues related to marketing are top-of-mind for small business owners going into the New Year. In fact, according to Yodle‘s recently released First Annual Small Business Sentiment Survey, 42% of small business owners said they are worried about finding new customers, making it their #1 overall concern. Additionally, 33% of small business owners surveyed said that keeping their current customers is a concern (#3 overall), while 21% of owners cited their competition as something they worry about (#6 overall). Source: Yodle’s First Annual Small Business Sentiment Survey, Aug. 2013 As we can all attest, 2013 was a year in which consumers increasingly … [Read more...] about 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. Google My Business updates insights email sent to businessesJul 13, 2017 by Barry Schwartz Check out the new, fancy emails Google is sending businesses with analytics for their local listings. Rand Fishkin to step away from day-to-day operations at MozJul 13, 2017 by Barry Schwartz Moz’s founder is moving into an advisory role at the company early next year. Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]Jul 13, 2017 by Glenn Gabe Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some … [Read more...] about SearchCap: Google local messaging & booking, business insights & crawl spikes
Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop. Let’s take a look at what’s changing and how, as well as what it might mean for marketers. What’s different about the new homepage? Google’s new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors. On the Google.com website (via a mobile device), there are now four icon-based options: Weather, Sports, Entertainment, and Food & Drink. The ‘Weather’ and ‘Food & Drink’ options can be … [Read more...] about What do we know so far about Google’s new homepage?