Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?
Google has announced that it can now index and rank app-only content within Android, content that only exists within the app itself and which has no web counterpart. In addition, Google will now “stream” the content from those apps without requiring searchers to download the actual app. Finding App-Only Content When Google first began surfacing apps within Google’s mobile results in October 2013, Google only supported content within apps that also had a directly related web version. For example, if you had an app that listed various restaurants, the only way Google would link to particular restaurant listings within that app would be if there was also a corresponding web page. Now, as part of a test project, Google is beginning to index app-only content, content that has no such corresponding web pages. Google has currently launched this only with nine selected apps, for English US results that run on Android, which are: Chimani Daily Horoscope Gormey Hotel Tonight … [Read more...] about Google Expands App Indexing To Find & Stream App-Only Content
Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues. Facebook Loves Google Traffic Facebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. “Indexing” means that Google can read all the content on these pages. In turn, when people search, these pages might appear in Google’s search results. This indexing — known so well to search engine optimization (SEO) professionals — has benefits to both Google and Facebook. Google has more content that might satisfy what people are searching for. Facebook gets traffic from Google for free. Over time, Facebook has opened up more of the content is has to Google, such as Facebook Comments in 2011. … [Read more...] about Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
Every year in June, Apple and Google hold conferences to announce their latest technology. With each announcement, both companies seem to be reaffirming their larger company goals and values — Apple asserting its commitment to designing and selling quality products, and Google bolstering its mission to collect and organize the world’s data with the ultimate intent of monetizing the results with advertising. These goals resurface through many of the company’s business decisions, most recently through the divergent app indexing frameworks promoted by the two companies. For a long time, deep app content has been locked in app code, largely un-indexed and inaccessible to search engine crawlers. The only content that crawlers could get was app titles and descriptions from the various app stores, and from company websites. Now that both Apple and Google have announced methods for indexing deep content within apps, the situation has dramatically and irreversibly changed. For … [Read more...] about Apple Search + iOS App Indexing
John made it sound like the move was done because the product has matured but really? John said: App Indexing has grown & so our support has changed slightly. We no longer support App Indexing questions on this forum. For any new questions on App Indexing, we recommend checking with the community at #firebase-app-indexing tag on Stack Overflow or contacting Firebase support team at https://firebase.google.com/support. He added: PWAs are essentially websites at their core, and websites are different than apps (though both might be visible in search). There's room for both, both can be awesome! However, given that the search part of app-indexing has somewhat settled down (in a good way), and app developers are often quite different than traditional website owners / makers / optimizers, we thought it would make sense to keep the app-side of the discussion within the app-developer community directly. Google has clearly shown that app indexing is secondary to web indexing despite … [Read more...] about Google App Indexing Support Forum Moved To Stack Overflow