“For GSS users whose contract expires between April 1st and June 30th, 2017, we are providing a free 3-month extension with additional query volume to allow more time for them to implement the necessary changes to their site. GSS customers may also take advantage of our Custom Search Engine solution, an ads-supported model that offers similar functionality. … [Read more...] about Google Site Search to Shutter on April 1, 2017 — Here Are Some Alternatives
April 2017 calendar
Use Different Metrics The biggest issue here is when you’re looking at the straight numbers for things like Sessions or Pageviews. If you’re looking at rates or averages, Bounce Rate, Session Duration, Sessions/Day, etc. the effects of the too-many-days problem are largely minimized. (Though, if we really want to get into it, perhaps we should be looking at ratio of business days to non-business days per month…) Create calculated metrics if needed, or choose metrics related to specific campaign rather than a month. … [Read more...] about Digital Marketers: Don’t Be A Reporting April Fool
Google Keeps Data Up To 24 Months Because The EU Tells It To: Some EU members may require companies to retain data up to two years, due to a law passed at the end of 2005. Complying with legal requirements was of the reasons for the time period Google used, as it explained in a FAQ (PDF format) about the change. All this seems pretty easily knowable by the Working Group, and asking about it feels like a bit of written theater. What About User Database Info?: Earlier, I explained that user databases have far more sensitive and personally identifiable information than server logs. But it is server logs that are being asked about. If the Working Party was serious about protecting privacy, it would have skipped right past the questions about server logs and asked for more guidance on how long user databases are held. For example, if an account goes idle, with the information be held indefinitely? Everyone Has Server Logs!: The letter asks for Google to justify storing server logs in … [Read more...] about Cutting Raw Log Retention Time; Reconsidering Cookie Expiration
Paul Haahr, Google's senior rank lead, recently explained how these quality raters had a new job, to target fake news. He has been a huge fan of the quality raters and said they provide extreme value to the engineers in making the quality of the results better. … [Read more...] about Google Slashes Quality Raters Hours; Will It Impact Search Quality?
While quality raters cannot influence the search results directly - they do send invaluable information to the Google team to make the results better. Will Leapforce hire more people to make up for the time? Will the results suffer in the short term? All these questions are hard to answer at this point. … [Read more...] about Google’s Vendor Slashes Quality Raters Hours; Will It Impact Search Quality?