The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans algorithm review from last year. Never before had Google dedicated an entire algorithm to one particular product so openly, and at the time it was considered ground-breaking. However, since my last piece, the industry has seen further challenges and changes and this has had a profound impact on the companies that rank and the type of search terms that we see. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands Notably, the rise in compensation claims has seen the casualty of four of the UK’s largest … [Read more...] about A review of the payday loans algorithm in 2019
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Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a 90-day period. Examples of key phrases in the Insurance category included “buy car insurance online” and “auto insurance price quotes.” Next in line came the Loans category, commanding 12.8% of revenue with CPCs as high as $44.28. Typical keywords in Loans include “consolidate graduate student loans,” and “fixed home equity loan rates.” Third was the “Mortgage” category, which, one supposes, could have been put together with Loans. As its own category, Mortgages represented 9% of revenue, with the highest CPM coming in at $47.12. Rounding out the top 10 categories, in order of … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
If you’re like me (or the 70% of people who have student loans) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing. Luckily for several of us, Seer has committed to donating $36,000 in 2019 to teammates who have student loans through the Student Loan program. The History of Seer’s Student Loan Repayment Program To understand a bit more about Seer’s Student Loan Repayment Program and how it works, we sat with Wil (that’d be Wil Reynolds, Founder of Seer) to understand his perspective: what is the program, why did he start it, what are the challenges? Anyone with student loan debt knows first-hand the burden it creates, but Wil has been fortunate; he’s admittedly never had the weight of student loans hanging over him. Fast forward to the moment when a team member requested use of her Kaizen budget (what we call our annual professional development … [Read more...] about Student Loan Repayment: Another Benefit of Working at Seer