In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies. This 10 question quiz is an easy way to understand whether or not you’re doing all of the things we were doing when we were killing it for our SEO customers. If you can say YES to each of … [Read more...] about 10 Question Quiz – Will Your SEO Agency Pass or Fail?
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Every SEO agency worth their salt is going to tell you they are focused on performance, something they should be able to back up with relevant case studies and/or award wins. During a pitch process it is very common to focus on positive outcomes such as these – we all want to see demonstrable evidence of success – but discussing recent client losses and projects that have failed can sometimes be even more revealing. Often you will hear something along the lines of “[client] didn’t get it” or “[client] didn’t implement our recommendations”. These are of course common problems that most of us can empathise with, but my issue with these justifications is that they do not acknowledge the fact that helping to overcome such challenges is a part of an agency’s role. Ultimately, the goal of any consultancy is to affect change on an organisation. That is where the real value is. Leading our SEO team, I am keenly aware that the performance we … [Read more...] about The importance of on-site SEO consulting for successful client-agency relationships
But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety and volume of data available to marketers keep getting bigger — and more interesting — each day. Agencies that know how to harness and use social data creatively will profit and grow; those that do not will be left behind. Below are a few prominent reasons why social data proficiency is a critical competency for the agency of the future: Multi-Channel Success Social data will hold the key to insights that lead to optimization — not just of social media initiatives, but of marketing in other channels and across multiple channels, as well. (As a simple example, consider the use of trending topics to inform content or campaigns — but the possibilities here are endless.) In fact, at the Forrester Research eBusiness Forum, 80% of respondents said they plan to use social data more in 2013 to inform campaigns in other channels. Understanding & Predicting … [Read more...] about Social Data Proficiency: A Key Success Driver For Agencies
The future for traditional agencies is one where artificial intelligence (AI), machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place. In fact, this future is already happening for some agencies. This change, as well as the driving force behind it, is the focus of this post. Today’s Advertising Agency In most traditional agencies you tend to have two distinct approaches to delivery; those that provide specific services like SEO, PPC, content, PR, etc. and those that provide software as a service (SaaS). The service provider typically uses technology in order to help them to deliver a service, but the benefits to the customer are, in most cases, derived passively through the service end results as an indirect benefit. Agencies delivering software as a service have primary goals of supporting that software and empowering people to use it as effectively as possible for achieving their unique objectives through software use. You can see … [Read more...] about What is the Future for Traditional Advertising Agencies?
You’re a B2B company, and just you hired a paid search agency. What should you expect next? If you’re not prepared to answer that question, there’s probably already something missing. A good PPC agency will take you through multiple steps leading up to the big launch of a new online advertising program. You should know what to expect each step of the way. In this post, we’ll look at some ways you can vet a PPC agency by understanding the process that goes into a well-organized paid search engagement, from ink to launch. Kick-Off Meeting(s) & Onboarding Every PPC agency will have its own onboarding process for new clients, so how it plays out is custom to the agency itself. However, ensuring a process exists is crucial. If your paid search service provider doesn’t do anything discussed in this section, you may be in for a rocky ride. The kick-off meeting or meetings, is a crucial time for the agency to get to know the business in depth (beyond the … [Read more...] about Here’s What To Expect When You Hire A Paid Search Agency