I love local search. It follows many practices similar to Web search, though different often in ways that do reflect an attempt to map the real world. Google’s Streetview cars are a little like Google’s webcrawler Googlebot. Instead of collecting URLs for Websites, Google Maps collects addresses to associate with businesses, nonprofits, government offices, parks, landmarks, and many other destinations. It has its own challenges as well, such as the streetviews car being turned away at sentry guard booths for military bases, or not being able to drive down “private” roads. Google Maps also can’t use latitude and longitude coordinates in places like China since their export and use is classified by that country as if they were munitions. I’m also often frustrated by local search. Driving directions from Google often begin by telling you to go “east” or “west” on your first turn. I’m not Mason or Dixon, Lewis or Clark, and … [Read more...] about GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?
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Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included at the conclusion of the piece. Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only they applied the same efforts when it comes to Google My Business (GMB). Currently, the spam situation with GMB is bad. Spam is everywhere — and other than cracking down on the locksmith industry, Google doesn’t seem to be doing much at all about it. Here are the top four ways spam is flooding Google Maps. 1. Improper business names The Google My Business guidelines state the following with regard to business names: Adding unnecessary information to your name (e.g., “Google Inc. — Mountain View Corporate Headquarters” instead of … [Read more...] about Got spam? Google My Business doesn’t care.
As a Digital Agency we are always looking for creative ways to drive traffic so when Google came out with their 360 degree business photos that allow visitors a virtual tour of our digital agency and we thought “Hey Now! What can we do to make this even more creative and engaging?” Then we started to have fun with it. If you don’t know what Google’s new Business Photos are you can find out more here but basically they can provide businesses with the opportunity to create virtual tours so your customers can walk around, explore, and interact with your business like never before, just like being there! And not only do these images appear on Google searches, Google Maps, and Google+ Local, but you can easily embed your panoramic photos on your own website, social media pages, and more! Let’s Get Creative If you’ve ever used Google’s Street View technology and been surprised by the alien relaxing by the side of the road or the two-legged white cat … [Read more...] about How to Earn Links with Google’s New Business Photos
With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant to see what opportunities there are for local businesses and their marketing teams alike. Google Trips is a personalized tour guide in your pocket. In the past, you may have resolved this by paying for a tour guide or a tour book. Now you can save your pennies with Google’s free Trips app. You can even download your destination before you go to save on WiFi bills moving around the city. You can download the app on Android and iOS. In their press release, Google stated they wanted to solve the stress that many people face when planning their holidays. A GoodThink study found that 74% of travelers are most stressed when it comes to figuring out the details of their trip – transportation, working out what to do, an unfamiliar location, etc. Here’s How I Got on With the New App The first eye opener on the app … [Read more...] about Google Trips: What are the Opportunities for Businesses?
In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we know it. If the torrent of tech media coverage of Google’s new eyewear were to serve as any indicator of adoption, I’ll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing their new eyewear. (I’m sure there’s a joke in there somewhere about NYC subway riders already talking to themselves before the arrival of Google Glass). Despite the media coverage, you can count me among those who are skeptical about how Glass will be adopted for the following reasons: Form Factor: Several years ago I paid several thousand dollars for Lasik surgery to never have to wear glasses again. It’s going to be really tough to convince the mainstream consumers Google is hoping will adopt the technology to … [Read more...] about 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search