Google Glass was introduced to the tech community with great fanfare in June, 2012 at Google I/O, but it was released to the developer community in April, 2013. Since then, the device has been mired in controversy, but it has also been successfully used in the areas of medicine and journalism. Recently, Google announced that it is going to stop the sale of Google Glass, so, what went wrong and what’s next? Here is what I have to say about Google Glass. Google Glass: An Experiment Ahead of Its Time Wearable technology most likely has a long way to go before it becomes an inseparable part of our daily life. (Have you bought your smartwatch yet?) There are many concerns among users, as well as non-users, about how a device like Glass can be used in public settings. Reasons Why Google Glass Probably Didn’t Take Off Initially, it was available only to a limited community of developers Google Glass was priced at $1500 Many users found the voice and touch user interface highly … [Read more...] about Google Glass – What Went Wrong and What’s Next?
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Where do you begin? How do you not miss something? That’s why I’d like to explain how to use Google’s Structured Data Markup Helper What Does the Structured Data Markup Helper Do? Titles like “Structured Data Markup Helper” need a little explanation, so let me first explain a little bit about this tool before launching into a demonstration. I want you to see how and why the helper can be helpful. The Tool Explained Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases (e.g., freebase) that help to serve search … [Read more...] about How to use Google’s Structured Data Markup Helper
Just when you thought optimizing your website for search on desktop browsers was becoming tough, then comes optimizing your website for mobile search. Once you were almost at peace with the fact that you might have mobile search engine optimization down, then along comes optimizing your website for voice search. Siri, Google Now, and Cortana are just the start. In this post, I am going to look at how you can optimize your website for voice search. Because, as of 2014, over half of teens, and over 40% of adults were using it on a daily basis. Or more importantly, we’re going to look at the differences between preparing to optimize for search engines that let users search via the spoken word versus the typed word. Know Which Search Engine You are Optimizing For While Google may dominate the desktop and mobile search world, could Bing take over voice search? When iOS 7 arrived, Siri began using Bing as its default search engine, meaning that all iPhone and iPad users have to … [Read more...] about Optimizing for Voice Search with Siri, Google Now, and Cortana
Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it at first, but over the course of the next several days, Universal Search should be more, well, universal. A new navigational interface has also been unveiled for Google and is covered more in the companion piece to this article, Google’s New Navigational Links: An Illustrated Guide. The move potentially should be a huge boon for searchers, while search marketers who have paid attention to the importance of specialized or vertical search will see new opportunities. To fully explain the importance to both groups, I’m going to work step-by-step through the concept of vertical search engines, how … [Read more...] about Google Launches “Universal Search” & Blended Results