1. Landing Pages But today, thanks to search engines that have repeatedly improved their search capability, the home page of a website isn’t essentially the one shown in search results. The page is most relevant to the search request is the one accessible. Landing pages are one of the most active ways to change a visitor into a lead. It is a chance to present your message to a specific spectator. While the determination of many content pages on websites is to provide info landing pages are planned for collecting contact information. Landing pages combined with targeted traffic can give a change ratio of as high as 50-60%. … [Read more...] about 10 Powerful Ways to Convert Website Traffic Into Leads
Association of leading visitor attractions
If you think about it (with your rational mind), it makes a lot of sense. Saying yes or no to one product is an easier decision than choosing between products A, B, C, and D. Instead of offering a ton of options, show people one clear action you want them to take, and make it as easy as clicking a button. … [Read more...] about Why Sex, Sadness, and Social Proof Increase Leads
Cheaper – Often hubs can provide a cheaper Cost/Lead than other marketing channels. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. You may find that you can allocate your own resources in areas that your hub partners do not dominate. Pre-Screened & Pre-Qualified – Depending on the hub, a visitor may have been forced to go through a series of screens where they provided detailed information about their needs. Some hubs may also offer call screening as part of their process, where someone calls and verifies that there is a real company, a real person, and a real need. Returns – Hubs will often allow you the opportunity to “return” a lead that you feel was not qualified enough and did not meet your needs as specified in your selection of their categories and qualifying criteria. If successful, you will get the money credited back to your … [Read more...] about B2B Hubs Or PPC? Are All Leads Created Equal?
Rather than using generic terms to describe high cost or frequently compared PPC items, get as specific as you can with "disqualifying" copy. By weeding out those who would likely take one look and leave, you can save yourself a lot of money in AdWords expenses while increasing conversions. … [Read more...] about Lower Cost & Increase Conversion of Your Adwords Leads
Final Thoughts In order to truly leverage the opportunity in mobile, local businesses need to establish mobile environments and techniques that not only effectively capture consumer interest in the moment, but also provide the framework for them to complete transactions. By failing to secure that final step, local businesses create the opportunity for nearly converted consumers to go elsewhere. … [Read more...] about How Local Businesses Can Overcome Obstacles To Mobile Conversion