AT&T which has publicly advocated on behalf of relatively stringent rules and opt-in requirements around behavioral targeting (BT) appears to have been working with BT firm Audience Science (formerly Revenue Science). Wendy Davis at MediaPost has written two related stories on the issue. Here’s her summary of the apparent contradiction between AT&T’s public position and its behavior: While many marketers work with online behavioral targeting companies, AT&T’s apparent relationship with Audience Science is striking because the telecom has publicly said that behavioral advertising — or tracking people as they surf the Web and serve ads based on the sites they visit — requires consumers’ explicit consent. Audience Science, like most behavioral targeting companies, allows consumers to opt out of targeting, but doesn’t seek their affirmative consent to it. Dorothy Attwood, AT&T senior vice resident, public policy and chief privacy … [Read more...] about AT&T Secretly ‘In Bed’ With BT Firm?