Search: [Lose Weight] Anything you put below an image is very likely to get read. These folks chose to talk about their forms. And exclamation points do not lend your copy credibility or immediacy, not even three of them. … [Read more...] about What Is Your Page’s Caption?
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2. Avoid Hard-To-Find Pages Pages that are not tightly integrated into your site navigation — but are designed to drive traffic to your site — may become increasingly problematic. Consider cleaning up your site navigation so that human visitors can find their way around your site, and you don’t have pages that are difficult or impossible for a human visitor to find that are focused on driving search traffic. … [Read more...] about 5 Ways Sites Can Dodge Google’s Doorway Page Update
It doesn’t work all the time, particularly if a lot of time has passed and the old site’s 404’d URLs have been recrawled often enough by Google that whatever juice they had left has faded. Luckily, the good news about having a SMB site is that Google probably doesn’t crawl it all that often. … [Read more...] about This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Unfortunately, Google’s inaction in Texas mirrors its delay and obstruction of the FCC’s investigation of the Google Street View mapping project, its non-compliance with a civil subpoena from U.S. Senator Blumenthal when he was the Connecticut AG, the Korean competition authorities who sought information from the company, and many other governments and law enforcement agencies. … [Read more...] about Google Sued By Texas Attorney General To Turn Over Documents
Independent directory companies have been profitable, even as some of the larger, better-known YP companies have faltered. An “independent directory” is a non-national company, and is not the “main” book publisher that provides directories branded with the local phone company’s logo. The indie publishers have likely performed better because they had to be more agile, functioning with lower operating expense, and incurring less debt. The indies typically have lower ad prices, too, so it’s possible in some major metro areas that the ad cost is sufficiently low enough to make advertising in them more worthwhile than in the incumbent, “main” phone book. This is iffy, though, and you have to carefully assess the indie book’s distribution numbers compared to the incumbent. In smaller towns I’d be dubious as to the worth of advertising in an independent publisher yellow pages book at all. … [Read more...] about Are Yellow Pages Toast? Four Years Later We Review Ad Value