Search: [HR Management] Business-to-business pages are the most fun to review because they make such easy targets. At least they state what they do in something like English in the upper right. What you do is very different from what your value is, however. … [Read more...] about What Is Your Page’s Caption?
Attorney landing pages
I have heard a few rumblings here and there — and I have definitely seen “Gateway Page” warnings in Google Webmaster Tools in the past — but I have seen no evidence that this update has been released, particularly no “broad impact” evidence, so there may still be time to avoid this one if you are at risk. Here are some steps you can take: … [Read more...] about 5 Ways Sites Can Dodge Google’s Doorway Page Update
The way you link to a page from other pages on the site impacts its ability to rank well. A simple way to think about it is that if a page has a lot of internal links, it is likely a more important page and so it probably will rank better, all other things being equal, than a page that has fewer internal links. … [Read more...] about This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Unfortunately, Google’s inaction in Texas mirrors its delay and obstruction of the FCC’s investigation of the Google Street View mapping project, its non-compliance with a civil subpoena from U.S. Senator Blumenthal when he was the Connecticut AG, the Korean competition authorities who sought information from the company, and many other governments and law enforcement agencies. … [Read more...] about Google Sued By Texas Attorney General To Turn Over Documents
Yellow Pages books in larger metropolitan areas may be less valuable to advertisers. While there are larger populations in bigger cities, it seems probable that a larger percentage of the population there uses the Internet to find businesses compared to smaller towns. Also, there are typically more businesses listed in big city phone books, so your company could be hidden in a crowd of competitors. Large metro areas typically have a handful of yellow pages books published by competing publishers, too, and you can’t predict which ones will be kept and used by your potential customers (some people throw away all old books in favor of whatever newest book appears on their porch, while others only keep one preferred brand). And, ads in the larger metro books are often priced much higher than in smaller markets. So, I believe that major metro area phonebooks are likely less valuable to advertisers in most cases. There are exceptions, however, so please read on. … [Read more...] about Are Yellow Pages Toast? Four Years Later We Review Ad Value