This goes across display, video, search, social, and on your site or app. How? Well, Google uses AdWords, Google Analytics and DoubleClick Search to integrate the data to give you a complete picture. This is the graphic that illustrates how Google does this: … [Read more...] about Google Attribution Merging AdWords, Google Analytics & DoubleClick Search
Attributes google my business
Because there are four fields for Events, we can use any combination to trigger the goal. Say you have an event category for form submissions and variable info about that submission in other fields. Set up your goal to include any event matching only that category. Then, maybe you want to only count form submissions on a particular lead for. Store that unique form as the action and trigger a goal when the form matches those two conditions. … [Read more...] about Using Events as Goals in Google Analytics
It would appear that Google displays relevant entities in the Knowledge Graph boxes to the right of the search results. For this reason, I like to call them “Entity Boxes”. Things that appear above the organic search results, in a direct answer box or as a featured snippet, tend to be concepts or topics. The carousels at the very top of the page show things like events, films and TV shows. … [Read more...] about How Does Google’s Knowledge Graph Work?
Google has added a new attribute for businesses that are veteran led. It is pretty easy to get the label on your Google My Business listing, you just go to your account, click on the "info" tab and click edit on the "attributes" section. … [Read more...] about Google My Business Adds Veteran Led Attribute / Icon
Regular keywords are still important and valuable for your SEO strategy, but providing answers using your content would help you tap into more users and bolster your search traffic and presence even more. Search is becoming more varied and versatile these past few years, and this strategy is something that would bode well for your future. … [Read more...] about Why It’s Important to keep your Business Website updated for Local SEO