By Amanda Schroeder / February 20, 2018 Google Analytics Mobile Apps Even though the older Google Analytics mobile SDKs have officially been deprecated by Google and the analytics reports in Firebase have been rebranded to “Google Analytics for Firebase,” there is still a lot of confusion out there as to which analytics tool is the right one for the job. The Google Analytics mobile SDKs are technically still supported, and offer traditional reporting methods you’re more likely to be familiar with – but Google Analytics for Firebase has a lot to offer as well, and is considered to be the future of mobile app tracking. This post aims to help clarify the important differences between the two and provide some suggestions around using each platform. Let’s start out with some big-picture differences between the two, in no particular order. 1. Mobile Dev Platform vs Analytics-Specific Tool The Firebase SDK is actually a mobile development platform, not just a … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking
Audiences in google analytics
By Amanda Geisler / March 20, 2018 Google Analytics Google Analytics gives us a lot of valuable metrics, and we can even create our own custom metrics and calculated metrics. These metrics will vary by site type and job title. Let’s take a look at which metrics are most important by type and what they can tell you about a website. Most companies can be classified as an ecommerce, lead generation, or content site. Each of these site types are very different, so metrics we use to report on these websites will vary. Ecommerce Ecommerce websites are typically the easiest to report. The goal is clear: increase how much and how often your users are spending. In addition to metrics like sessions and pageviews, we often look at ecommerce conversion rate and average order value as KPIs. These metrics are important for benchmarking and goal setting: Revenue Per Visit (Calculated Metric) Revenue per visit (RPV) can easily be calculated by dividing revenue by sessions, or multiplying … [Read more...] about What Are the Most Important Google Analytics Metrics?
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller! Can you explain what that means to someone who might not know? Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients! Usually to purchase GA360, a company must go through a reseller, and we then not only sell that company the product, but we service it and support them as well. So, someone wants to have GA360. They contact Seer, and you can sell them GA360? That’s right! But we don’t just sell you GA360, we are an active partner to help you get the most out of it. We provide unlimited SLA support, which is a way of saying that if you have any problems logging into Google Analytics, or you are missing some data that should be there, we’ll help you, day or night, as long as it takes. We always include a batch of monthly support hours to help you and your team use the product (and all its potential integrations such as … [Read more...] about LOOK MA! We’re Google Analytics Partners + Premium Resellers
Home > Blog > Advanced targeting using custom audience lists in Google Analytics 8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. 1. Google pre-packaged audiences Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term is, you might draw the wrong conclusions. In this post, I’m going to discuss an important term in Google Analytics: a session. What are sessions in Google Analytics? If you think of the term session, what do you think it means? My definition is that it is a period in which a certain thing happens. Keep your own definition in mind and check if it equals Google Analytics’s definition of a session: A session is a group of user interactions with your website that take place within a given time frame. Cool, it’s pretty much the same as my definition. … [Read more...] about Annelieke’s Analytics: What are sessions in Google Analytics? • Yoast