That you are not only using keyword anchor text for the internal links but you use both the full page title and non-keyword anchor text.The pages you want to rank better in search have the greater number of internal links.The pages you want to rank better in search are linked from your home page.You have between 2 – 10 internal links per page.Images – Images are useful of making a web page easier to read and more attractive to social media (especially Pinterest) but they can work against your SEO efforts if they increase the loading time of a page. … [Read more...] about How To Perform an SEO Audit of Your Website (Checklist Included)
Since 2013, MySiteAuditor has been on a mission to help small digital marketing, web design and SEO agencies grow and become more successful by providing them with affordable sales and lead generation tools. Behind each of our tools is our proprietary “audit engine” — the system that takes a landing page and URL, performs a holistic “scan” of that landing page and website, integrates its findings with various other data sources, and generates a point-by-point audit (and audit score). … [Read more...] about We Overhauled our Audit Engine – Website Audits are Lightning Fast!
The bulk of each investigation factor is provided in the form of Screaming Frog audit checks or using another audit tool or technique, with some paraphrased background information, also mentioned fully with a thorough walk-through of what you should check within each section. … [Read more...] about Your Ultimate SEO Audit Checklist [EBOOK]
Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library and apply it to all of your campaigns. Then add in any negative terms based on poor performance that you find in the search query report. Terms that are converting and have great CPAs. You will want to ensure you are using exact match to bid on these terms; this will allow you to maximize your control over top performers and push more volume and scale. … [Read more...] about A 10-minute account audit to prevent SEM fires during the holidays