Titles are unique for each page?Titles length is between 50 – 65 characters?Description tag is between 150-160 characters?Description tag is not keyword stuffed?URLS are SEO friendly?H1 Headings for title?Use of H2 and H3 for subheadingsSmall paragraphs and use of bold, italicsIs there a unique logo for the web site?Is there a favicon?Content on the web site is fresh?Content length on post pages?Content optimized for featured snippets?Internal linking – Do you link internal pages?Internal linking – Use of anchor text (is it varied?)Trying to rank for high competitive keywords?Is there an ALT tag for all images?Are image files names descriptive?Image file size is optimized?Blog comments have the ‘nofollow’ tag?External links have the ‘nofollow’ tag (if not from trusted websites)?Banner ads have the ‘nofollow’ tag?Are pages with duplicate or no content, noindex and nofollow?Too many ads above the fold?Checked for invalid use of 301 … [Read more...] about How To Perform an SEO Audit of Your Website (Checklist Included)
While this pro-active approach to SEO makes sense for any company, you really know it’s time to take massive action when SEO is being left out of key decisions and discussions, projects go live without any SEO input until after the launch, or SEO struggles to get changes prioritized and live on the site. When you start to face these obstacles, it’s time to start getting others to do some of the SEO work for you because you are one person trying to push the titanic in another direction – it’s just not going to happen. … [Read more...] about How To Adopt A Pro-SEO Culture At Your Company
Based on my assessment and discussions with them, it was apparent that their in-house SEO knowledge is very basic, and what they don’t know adds up to about 60% of SEO. They got some of the SEO requirements spot on, but some of what they missed were design decisions that were actually considered during development, but not chosen, because they didn’t realize the SEO implications of each option they were evaluating. … [Read more...] about You Think You Know Enough To Do ALL Of Your SEO In-House?
SEO Audits: Either manual overviews performed via a checklist you maintain, or tools that can audit common issues with sites automatically.Consultation: Sales meetings you can use to go over a site audit and discuss what services might be necessary, what are optional, what you recommend, and what pricing may be.Strategy Reports: A report based on an audit that you can prepare; a sort of roadmap for SEO improvements. These can be contingent on signing a contract, or can be an expensive guidebook to give an in-house SEO team.Website Optimization: The actual service of crawling through the website making improvements. You can scale this based on services delivered; simple changes to meta data and basic code improvements can be cheap, while more detailed script repairs, security overhauls, or website migrations might be more expensive.Content Improvement: A huge part of modern SEO is tied up in content, so offering a content production and editing service can be very lucrative. Provide the … [Read more...] about What Do You Need to Start Your Own SEO Company?