With the Google Medic Update from August 1st, the core broad Google algorithm update. Many are not just looking at the quality raters guidelines but also looking back at the advice former head of search Amit Singhal gave around the Google Panda update from May 2011. The advice is solid advice for any web site looking to get better and thus can probably be related to any core broad algorithm update. Dan Shure posted a screen shot of some of the bullet points on Twitter that post back in 2011: Gary Illyes from Google responded in his normal sarcastic manner on Twitter saying "It's almost like we've been saying the same things for the last decade." SEOs, webmasters and those impacted by this Google update are looking for ways to get their rankings back. Google's advice has been super limited thus far and SEOs are trying to figure out if they need to focus on links, content or other things. Overall, from the advice I am seeing, Google is pointing at overall a better content and user … [Read more...] about Google Medic Update: Many Are Looking Back To Google’s Panda Advice From 2011
August to google
This past month, the big items probably was the reveal of the beta Google Search Console amongst a lot of the bugs in the past month with that. Google's algorithm potentially having issues with Pinterest spam and other algorithm shuffles throughout the month. Google may have updated their local rankings algorithm as well.Google has updated their quality raters guidelines again, posted an FAQs on job search and released a messaging feature for local businesses. Google killed off Google Instant Search and added a hamburger menu to the mobile results to let you access saved results. Plus there is a lot, lot more as listed below. The ongoing WebmasterWorld thread is the same basic chatter, nothing really stands out over the past several days.Here is the July webmaster report if you missed it.Google Algorithm & Rankings: Signs Of A Google Search Algorithm Update Over Weekend Pinterest A Spam Tool For Google's Organic Results? Google Maps Local Ranking Algorithm … [Read more...] about August 2017 Google Webmaster Report
In February of 2010, Google purchased a social Q&A site, Aardvark. It seems like a great match, for a couple of reasons. One is that a paper from Aardvark that attracted a lot of attention, The Anatomy of a Large-Scale Social Search Engine (pdf), written by Damon Horowitz and former Googler Sepandar D. Kamvar, was admitted by its authors to be inspired by one of the early Google papers, The Anatomy of a Large-Scale Hypertextual Web Search Engine. Another is that Aardvark’s founders and senior team members include a number of former Google (and Yahoo) employees. Instead of looking for web pages that might answer your questions, Aardvark enables you to ask questions of people in your expanded social network (and beyond), and to identify topics that you might be interested in answering. While there are a number of Question and Answer type sites on the Web, such as Yahoo Answers, those don’t send out questions quickly to people who might be able to provide an answer, but … [Read more...] about Yahoo’s Social Search Answer to Google’s Aardvark?
Remember those four tips I gave you today about Google Shopping? Well, forget them. Yes, forget all of them because Google has decided to wipe the slate clean and change the product search landscape completely. What’s going on? Google announced today that it is transitioning the free Google Shopping program into a fully commercialized one to offer what it’s calling a better shopping experience for searchers. What Does This Mean for Web Site Owners? Since its inception Google Shopping (or Froogle, or Google Product Search, or Google Base) has been free to participate in. All an advertiser had to do get their products listed was to submit a data feed with accurate inventory, product, and pricing information and they could sit back and watch the traffic roll in. Beginning in June, these free listings will be phased out as ads from the Product Listing Ads Program are phased in. Google plans to complete the transition from free to paid listings some time in Fall. During the … [Read more...] about Major Changes Coming to Google Shopping This Fall
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to get started with it, you are definitely not alone. I’ve been writing about this topic since August of 2011, and have worked to get this process up and running on three separate blog sites (Search Engine Land, Internet Marketing Ninjas, and The SEO Ace– all coincidently, sites that publish my content!). I’ve learned a few things along the way, right and wrong, but I’ve gotten it properly set up and now my goofy mug usually graces the Google search engine results pages (SERPs) when you search for content I’ve written. More importantly, the content I’ve written on SEO has established me as a known author on that topic. … [Read more...] about The Definitive Guide To Google Authorship Markup
The SEO industry is abuzz today with the news of Google's latest ranking signal: Using SSL certificates will provide a boost in Google's search rankings. (The web hosting industry is all abuzz, too, if you're curious.) Google says it's a "very lightweight signal" for now, but one that may become stronger over time because Google wants to all website owners to switch to HTTPS. Lightweight or not, search marketers have been reacting to the news all morning on Twitter. Here's a collection of some of our favorite tweets so far. for the record, there's about 100 things you could do right now that would have a bigger SEO impact than switching to SSL. - Ryan Jones (@RyanJones) August 7, 2014 The information on my site wouldn't change if it were switched to https, so should https really be a ranking signal? - Bill Slawski (@bill_slawski) August 7, 2014 I wonder how many people at Google today are laughing at everyone ready to jump through hoops again. Next "Now we want floating snowflakes." - … [Read more...] about SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost
Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even Proton doesn’t seem to believe that. But the case highlights how Google’s problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds. What happened with Proton Proton Technologies is a Swiss-based company offering a secure, encrypted email service called ProtonMail. It might be an attractive alternative for those who worry a service like Gmail isn’t private enough, either from government requests or Google’s own ad uses. Last November, Proton noticed that they were seeing a drop in daily signups for ProtonMail. Wondering why, the company started looking into its rankings on Google and determined there was a problem. In particular, ProtonMail wasn’t showing in the top results for “secure email” or “encrypted email,” as it assumed was … [Read more...] about Google creates its own antitrust woes with poor communication over search listings
I was hoping that Bing Ads would finally come out and say something about Google’s new Enhanced Campaigns but wasn’t counting on it given how long they have waited. But Today Bing Ads finally did by responding to questions and speculation as well as what is at the core of Enhanced Campaigns in what I feel is a spectacular way. What are the changes to Enhanced campaigns Bing called out? Dare Obasanjo (Bing Ads Lead Program Manager) used some interesting images about the difference in device targeting pre and post Enhanced Campaigns. You can set an ad to “preferred” mobile. Which does not guarantee it will only serve on Mobile, but could also end up serving on Desktop and Tablets. And also does not guarantee that a desktop ad can’t serve on mobile ever. You can modify your bids on for mobile to be either higher or lower than your desktop bid at the campaign level. You can no longer bid separately for tablets and this bid adjustment is for the whole … [Read more...] about Bing Ads Responds to Google Enhanced Campaigns
In early August 2015, Google released a new local search display format that will have a major impact on local businesses. The update was not a change in local search ranking factors, but rather a change in the way local business information is displayed on the search engine results page (SERP). In the past, Google displayed a variety of organic and local results. Typically, seven local results (the “7-Pack”) were shown, depending on the location and search inquiry. Following this recent update, however, we are now seeing only three local results (the “3-Pack” or “Snack Pack“). Searchers do have the option to click for more results, but this additional step will likely have a negative impact on local businesses ranked in positions 4–7. Another significant change is the increase in the number of ads showing above the fold on mobile results. While this doesn’t specifically apply to local mobile results, it’s sure to impact search … [Read more...] about The New Google Local Search Display
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way it does on Google.com. To target users searching on these partner sites, advertisers need only check a box in campaign settings to “include search partners.” However, AdWords advertisers have long pined for a bid modifier to adjust bids for Google’s search partners, as the value of this traffic is often very different from that of clicks that come from users searching on Google.com. At the very least, it would be helpful if Google would allow advertisers to exclude specific search partners (as Bing Ads does). While calls for additional functionality haven’t yielded results just yet, it hasn’t kept us from analyzing how these search partners are performing relative to Google.com. We’ve dissected the numbers to understand how performance looks for brand … [Read more...] about Google Search Partner Network: Friend Or Foe?