One of the best books I read this year was The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy by Chris Bailey. I had originally heard of the author from his popular website, A Year of Productivity (which he has since moved to A Life of Productivity). AYOP was centered around Bailey taking a year off to research productivity and all the purported techniques that were supposed to help us accomplish more in less time. The book, for being about someone experimenting about productivity, wasn’t dry at all and was extremely easy to read. He gives estimated reading time at the beginning of each chapter, which is something he always does with his blog posts. I appreciated this because it let me know how much more reading time I needed to carve out before bed to finish a chapter. Below, I go over a few productivity methods that didn’t work for the author and a few that did. Which Productivity Techniques Don’t Work Bailey tries several … [Read more...] about This Author Identified Which Productivity Methods Work and Which Don’t #SEJBookClub
Editor’s Note: SEJ is a press partner of Authority Rainmaker 2015, and received press passes in exchange for event coverage. Day one of the Copyblogger was fantastic, and I was really looking forward to the speaker line up for day two. (If you missed it, you can read my recap of day one here.) I have to say, second day speakers did not disappoint. Here is a recap of all the speakers. Sally Hogshead: How to Perform Witchcraft: The Art and Science of Fascination in Your Marketing Sally is a branding expert, professional speaker, and the CEO of Fascinate, Inc. Before the conference began, I took her “How to Fascinate” assessment, which asks a series of questions about your personality to tell you which characteristics make you most engaging to others. The assessment gives you two advantages, which come together to create a personality Archtype. Mine was “The Trendsetter”, with primary advantage innovation, secondary advantage prestige. Sally stresses this … [Read more...] about Recap Day 2: Copyblogger #Authority 2015
It concentrated on ‘duplicate content and syndication’ and the practical ways you can ensure your webpages are passing on PageRank and not being ignored by Google. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating Last year, Google published an extensive document laying out exactly what it looks for when it comes to evaluating your search quality. In order to work out your Page Quality Rating, Google takes into account the following most important factors: Main content quality and amount Website information/information about who is responsible for the website Website reputation Expertise, authoritativeness, trustworthiness We’ve already looked at ‘quality content’ in a previous instalment of this guide, so let’s explore the remaining three elements: trust, authority and expertise. Authority As stated in our article on what is an authority website? An authority website is a … [Read more...] about Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
Well the pedantic answer to this would be, “Not till until you adopt a less useless form than that of human being and become a well-regarded publishing website” but we’ll get into my erroneous grammatical choices in a different article. On another website. For the beginner’s out there, let’s answer a few questions… What is an authority website? An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. And yes it is a rather nebulous term. Which websites have authority? All the ones you’d expect… Major news publishers, such as The Guardian, BBC, The Huffington Post, as well as industry blogs and popular well-regarded sites such as *cough* this one *cough* If you’re a niche website, but still highly regarded, you can still be an authority as much as the more general publishers above. Who decides which sites have authority? … [Read more...] about What is an authority website and how can I become one?
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Joining us just after the release of her revised book, Fascinate: How to Make Your Brand Impossible to Resist (affiliate link), Sally Hogshead talks with Executive Editor Kelsey Jones about how to make your brand stand out from the chatter and overwhelming deluge of content online. What Sally Hogshead Means by “Fascinate” I found an old journal in the library back when people actually went into things called libraries and pulled books off the shelf. The sentence changed my life. The sentence said, “The word fascinate is one of the oldest in written language and it comes from ancient Latin fascinare, which means to bewitch or hold captive so your listener is powerless to resist.” I thought to myself, “That is so cool and dark.” I remember I looked up and I stared off into the air. I thought, “I’ve never … [Read more...] about How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead