What’s a good click-through rate in Google AdWords?What about a good cost per click and a good cost per action?Is your AdWords conversion rate up to par?These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more!)Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some idea whether you’re doing a good job. That’s where these benchmarks come in.We tapped the WordStream client base (disclosure: I work for WordStream), which includes thousands of small businesses and agencies, operating in every industry, to set these benchmarks.This data is just a starting point, and your mileage may vary. But we hope you find these benchmarks to be a useful way to set expectations and get a sense of where you stand.In this report, you’ll find … [Read more...] about [DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?
Auto insurance rate increases
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? Are the mortgage loan applications turning into loans? Let’s call these final post-lead conversion points “Revenue Conversions.” What most single-service lead generating companies find is that they have a very short profitable tail. In fact, most have about 10 or 20 non-brand queries that consistently produce meaningful lead volume and consistently produce the “Revenue Conversions,” too. For an MBA program, it will be “MBA,” “MBA program,” “MBA programs,” etc. For an auto insurance provider, it will be “auto insurance,” “car … [Read more...] about 9 Tips To Manage A 10 Keyword Account
What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting on the radar. Bing is expected to hit profitability in the next year, following two quarters of solid ad revenue growth. And the steady giant Google says mobile search is doing just fine, thank you very much. Here’s a look at the 10 biggest announcements and changes to come from the paid search platforms in the first half of 2015, ranked in no particular order of importance. 1. From The Engines: It’s The YouTube CPCs, Stupid; Bing Nearing Profitability In Q1, Google pointed to YouTube’s cheap ad clicks as the chief cause for the declining CPCs on its own sites after all these quarters. In our keynote discussion … [Read more...] about 12 Biggest Things To Happen In PPC So Far In 2015
Ah, 2015 — this year, paid search became a three-ring circus again, with Yahoo on the scene in a bigger way, Google AdWords turned 15 and Bing reached profitability. After a renegotiated search deal with Microsoft that gives Gemini volume worth paying attention to (maybe), Yahoo also announced a pending-regulator-approval deal to serve Google search ads on Yahoo properties. 2105 was also the year the scales tipped and Google announced that more search volume is coming from mobile than desktop for the first time. Come along down memory lane as we reminisce about the biggest things to happen in paid search in 2015, in no particular order. From The Engines: Alphabet, Profits & Deals Google rang in Q3 as part of the newly formed conglomerate called Alphabet, and revenues beat analyst expectations. The company called out mobile search as a particular driver for strong growth. Remember, in Q1, the company surprised with the news that YouTube TrueView clicks has been behind the … [Read more...] about The Biggest Things To Happen In Paid Search In 2015
What if I told you that you can increase your traffic without any marketing? That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales. “How?” you may ask. All you have to do is follow this long tail strategy: Leveraging Long Tail SEO Who doesn’t want to rank for terms like “credit cards” and “auto insurance,” right? Although those terms are lucrative, they are actually extremely difficult to rank for. On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic. If you look at Quick Sprout, 91% of my search traffic comes from long tail phrases. And just like Quick Sprout’s, the majority of your search traffic comes from long tail traffic too. This doesn’t mean that I don’t rank for any head terms. It just means that I rank for more long tail phrases. You probably experience the same thing as most sites … [Read more...] about Increase Your Website’s Traffic Without Any Marketing