share tweet share pin it e-mail share Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, this decision by Google could effectively strip them of their key data source. Preventing negative reverse-engineering – autocomplete only intended for user functionality Google autocomplete tries to predict a user’s query as they type. According to Google, services have been able to integrate autocomplete API results in non-Google contexts. Screenshot: google.com Keyword research tools in particular have, according to the search engine, taken advantage of this non-official, non-published API to integrate results into their keyword suggestions. However, Google has now described … [Read more...] about Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools –
Autocomplete api from google
How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved in Online Reputation Management (ORM), we take on a wide range of tasks. There is a bit of everything, from helping individuals clean up search results for their names to partnering with corporations to identify and fix reputation problems. One of the most common issues we get now, from organizations both large and small, is to take on the task of developing and implementing strategies that will influence Google Autocomplete. These clients look to us to help them identify the source of the problem (e.g. do they really have some bad business practices or is it an upset former employee or competitor?) and consult on how to address and fix the issues. We then … [Read more...] about How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Machine Learning With AdWords Scripts And Google Prediction API
For many of us, analyzing our AdWords data starts with downloading a massive .CSV file into Excel and running various calculations and building charts. After that, we turn into fortune tellers, trying to read the analytical tea leaves of our data and predict what changes to make. That analysis is time consuming, difficult, and biased by our personal experiences and emotions. Machine learning can help us fix that. Today, we are going to use the Google Prediction API and AdWords Scripts to predict the future. Asking For A Prediction With the Google Prediction API, you no longer need a dedicated team of PhDs to build and maintain an analytical model for your pay-per-click (PPC) data. All you need to do is format and push your data in, then ask it for a prediction. The more data you can provide, the more accurate that prediction should be. The world of machine learning seems a little daunting at first, but I’m going to give you a crash course to help you get started quickly. … [Read more...] about Machine Learning With AdWords Scripts And Google Prediction API
Google Search + Deep Linking
In this article, you’ll learn how Google is surfacing deep app content and how SEOs can prepare iOS and Android deep app screens for Google’s index. Google is making significant moves to close the gap between app and Web content to make mobile interaction more seamless, and that theme will reappear throughout the analysis. This is the second installment in a three-part series about app indexing strategies and deep linking opportunities. The first article focused on Apple’s new Search API for iOS 9, which encourages and incentivizes an app-centric mobile experience. Today’s column, co-authored with Cindy Krum, will focus on how Google indexes deep app screens and what marketers can do to promote their app content in Google search. Google’s app indexing strategies differ significantly from Apple’s, and it’s important for marketers to understand the distinctions. The third article in this series will focus on future app indexing challenges we will … [Read more...] about Google Search + Deep Linking
How Google Is Inventing A “Near Me” Future
The mobile-friendly update hastened the evolution of location marketing into mobile location marketing. The launch of the Google My Business API underscored the importance of location data as the foundation of location marketing. And now, Google is inventing the future for “near me micro-moments” by autocompleting “near me” searches for both mobile and desktop users, which accelerates the customer journey at the local level. Near Me Autocompletes Google is encouraging the uptake of “near me” micro-moments by autocompleting our searches in both branded and non-branded categories. Micro-moments, a term Google created, are explained as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.” They occur when people start looking for things to do, places to go and things to buy, usually by doing a search on their mobile devices. Often, consumers are looking for answers near them … [Read more...] about How Google Is Inventing A “Near Me” Future