share tweet share pin it e-mail share Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, this decision by Google could effectively strip them of their key data source. Preventing negative reverse-engineering – autocomplete only intended for user functionality Google autocomplete tries to predict a user’s query as they type. According to Google, services have been able to integrate autocomplete API results in non-Google contexts. Screenshot: google.com Keyword research tools in particular have, according to the search engine, taken advantage of this non-official, non-published API to integrate results into their keyword suggestions. However, Google has now described … [Read more...] about Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools –
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October 2017 Google Webmaster Report
This past month was filled with many many Google algorithm shifts, ranking changes, tools going nuts and chatter at all times high. We saw lots of ranking changes last week which Google didn't really confirm. Then the week of September 15th or so and then a couple weeks before that. Heck, we even reported about a local ranking algorithm shift this month. Google replaced the first click free program with flexible sampling, brought back 10 suggestions and added more testers to the new Search Console. Google addressed the click data SEO thing again after possibly misspeaking? And so much more.The ongoing WebmasterWorld thread is still chattering about the algorithms shifts from later last week.Here is a summary of the stories from the past month that are Google webmaster related:Google Algorithms: Google On Algorithm & Ranking Updates This Week: We're Always Improving Our Search Results More Google Algorithm & Search Results Shuffling Google Search … [Read more...] about October 2017 Google Webmaster Report
SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile. Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?Aug 24, 2017 by Michelle Robbins Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet. Google local question-and-answer feature now live in search for all mobile browsersAug 24, 2017 by Barry Schwartz The feature initially was available only on Android devices. The secret formula for determining a marketing budgetAug 24, 2017 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? … [Read more...] about SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Marketing Day: March 26, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: FTC Issues Final Report On Online Privacy Recommendations The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers’ privacy, mostly via self-regulation but legislative measures are also called for. […] Microsoft, Nokia Invest $24M In App Development To Help Close The Windows Phone App-Gap As Nokia and Microsoft ready their US push for Windows Phones (Nokia Lumia handsets) in earnest, a number of things stand in the way of this “third ecosystem.” Among them lukewarm consumer interest and a lack of apps. Microsoft and Nokia hope that aggressive pricing and … [Read more...] about Marketing Day: March 26, 2012
Marketing Day: December 15, 2011
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft Launches So.cl – A Social Experience For Students Today Microsoft has announced So.cl (pronounced Social,) an “experimental research project” geared towards students. This project is currently active for a group of selected schools, users outside of these schools join a waiting list. The active schools are University of Washington, Syracuse University, and New York University. So.cl offers a few different benefits for students […] Assessing The Opportunity In Mobile Marketing Mobile Internet usage is growing rapidly. How can we take advantage of this trend and make what we call Pocket Marketing even more interesting and easier to measure? Why do we call it Pocket Marketing? Well, because advertisers nowadays have the opportunity to reach their future clients literally through their pockets. We … [Read more...] about Marketing Day: December 15, 2011
How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved in Online Reputation Management (ORM), we take on a wide range of tasks. There is a bit of everything, from helping individuals clean up search results for their names to partnering with corporations to identify and fix reputation problems. One of the most common issues we get now, from organizations both large and small, is to take on the task of developing and implementing strategies that will influence Google Autocomplete. These clients look to us to help them identify the source of the problem (e.g. do they really have some bad business practices or is it an upset former employee or competitor?) and consult on how to address and fix the issues. We then … [Read more...] about How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Machine Learning With AdWords Scripts And Google Prediction API
For many of us, analyzing our AdWords data starts with downloading a massive .CSV file into Excel and running various calculations and building charts. After that, we turn into fortune tellers, trying to read the analytical tea leaves of our data and predict what changes to make. That analysis is time consuming, difficult, and biased by our personal experiences and emotions. Machine learning can help us fix that. Today, we are going to use the Google Prediction API and AdWords Scripts to predict the future. Asking For A Prediction With the Google Prediction API, you no longer need a dedicated team of PhDs to build and maintain an analytical model for your pay-per-click (PPC) data. All you need to do is format and push your data in, then ask it for a prediction. The more data you can provide, the more accurate that prediction should be. The world of machine learning seems a little daunting at first, but I’m going to give you a crash course to help you get started quickly. … [Read more...] about Machine Learning With AdWords Scripts And Google Prediction API
Answers To The Match Type Questions You Were Afraid To Ask
Yet despite being one of the most fundamental concepts in PPC — or maybe because of that — the topic of match types remains hotly debated. There’s always that nagging feeling that maybe we’re not doing it right but asking about such a fundamental topic may seem embarrassing. Maybe that’s why there were so many anonymously submitted questions on the topic during the “Ask The SEMs” panel at SMX Advanced last week. So, for all of you who couldn’t attend — and for those who did, but want more — here are my thoughts on keyword match types. Overview Of Match Types Match types give advertisers a way to specify how closely queries should map to their keywords before Google enters their ad in the auction. They range from broad match (where ads can show for queries that could be remotely related to the keyword) to exact match (where ads only show in cases where the query is extremely close to the keyword). Here’s the table of … [Read more...] about Answers To The Match Type Questions You Were Afraid To Ask
Google Search + Deep Linking
In this article, you’ll learn how Google is surfacing deep app content and how SEOs can prepare iOS and Android deep app screens for Google’s index. Google is making significant moves to close the gap between app and Web content to make mobile interaction more seamless, and that theme will reappear throughout the analysis. This is the second installment in a three-part series about app indexing strategies and deep linking opportunities. The first article focused on Apple’s new Search API for iOS 9, which encourages and incentivizes an app-centric mobile experience. Today’s column, co-authored with Cindy Krum, will focus on how Google indexes deep app screens and what marketers can do to promote their app content in Google search. Google’s app indexing strategies differ significantly from Apple’s, and it’s important for marketers to understand the distinctions. The third article in this series will focus on future app indexing challenges we will … [Read more...] about Google Search + Deep Linking
How Google Is Inventing A “Near Me” Future
The mobile-friendly update hastened the evolution of location marketing into mobile location marketing. The launch of the Google My Business API underscored the importance of location data as the foundation of location marketing. And now, Google is inventing the future for “near me micro-moments” by autocompleting “near me” searches for both mobile and desktop users, which accelerates the customer journey at the local level. Near Me Autocompletes Google is encouraging the uptake of “near me” micro-moments by autocompleting our searches in both branded and non-branded categories. Micro-moments, a term Google created, are explained as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.” They occur when people start looking for things to do, places to go and things to buy, usually by doing a search on their mobile devices. Often, consumers are looking for answers near them … [Read more...] about How Google Is Inventing A “Near Me” Future