What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re talking about? The short answer is both. The useful answer is a little more complicated. When brands analyze social media data, the first step is often to look at the volume of conversation about a topic. Volume is a great way to get started; it’s often the best way to notice and track new or changing conversations relevant to your brand. Expanding your analysis, though, can lead to insights that are a lot more fruitful. People don’t make buying choices based on how many of their friends mention a brand; they make them based on what their friends say when they mention those brands. When marketers make choices about their branding strategy, they need to understand the key motivators behind consumers’ buying decisions. This means looking at the underlying emotions and sentiments people express when they talk about brands, … [Read more...] about Track emotions, not just numbers
Automobile social media campaigns
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets. I think most businesses tend to operate on the idea that you build the strategy and then decide if it fits your budget. Unfortunately, that idea lasts about as long as a new sitcom airing on NBC. But nobody wants to be the guy who holds out his hand with a wad of cash and says, “How much for that?” In truth, the budget/strategy determination is very similar to a circular reference in a spreadsheet. That’s when the price of Item Z is determined by adding Items X and Y, where the cost of Item Y is determined, in part by the price of Item Z. Confused? Now you realize why this has so many marketers and businesses pondering how best to proceed with their web marketing campaigns. If you start with the budget, you … [Read more...] about Which Comes First: SEO Strategy or Budget?
We are all digital natives. The numbers prove it. Americans spend an average of 346 minutes on digital media per day. But, as digital marketers we must realize that though people spend time online, we can not mass advertise and expect amazing results. Not all digital advertising is created equal. There is a mind-boggling range of advertising options online. From PPC, display, social media, and mobile advertising, to content marketing and sponsored content, each tactic can be a goldmine of opportunity in their own right. This post will feature two fundamental digital advertising methods perfect for hooking the “nearly there” customers: remarketing and audience targeting. Remarketing Consider this scenario: you visit Amazon.com and search “spring wardrobe”. You exit the website but find the items you viewed follow you everywhere online. That is remarketing. Remarketing targets individuals who have visited your website or app but have not made a purchase yet, using … [Read more...] about 2 Digital Advertising Praxes To Convert Users
If you still haven’t jumped on the Tumblr bandwagon, now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year. And, along with over 300 million unique visitors per month, Tumblr has become a goldmine for anyone wanting to spread brand awareness. Tumblr states it “is ranked #1 in social sentiment towards brands”. Furthermore, if you were to use Tumblr’s sponsored posts, you could reach more than 800 million visitors – thanks to Tumblr being a part of Yahoo. Of course, you can’t just dive into the world of Tumblr without doing a bit of homework. That’s why you should do some preparation before entering this world of teens and millennials. Here are a handful of tips to keep in mind when tinkering around with Tumblr marketing. Create a Strategic Plan for Tumblr In KISSMetrics’ “The Marketer’s Guide to Tumblr,” it’s suggested that if … [Read more...] about Tumblr Marketing: 10 Effective Brands Doing It Right