Android Market is dead. Long live Google Play! Today, Google announced that it is changing the name of its Android Market to Google Play, a move it hopes better reflects that the marketplace now offers more than apps, with content like books, video and music available even to those who aren’t using Android. “This is really an acknowledgement that these experiences are relevant not just for a mobile environment but across the web,” said Jamie Rosenberg, Google’s director of digital content. Google’s March To Selling Content Over the past year or so, Google has been ramping up how it sells content directly to consumers. The Google eBookstore launched in December 2010. YouTube movie rentals were offered last May. Google Music began selling songs last November. None of these services were Android-specific, yet the Android Market slowly became a common storefront where this type of content could be purchased. The Android Market was given a facelift last July to … [Read more...] about Android Market Becomes “Google Play,” Reflects Google’s Multiplatform Content Aims
Avoid using bundled version of google play services sdk
Google seems to be testing showing the number of bookings that happened through a local services ads directly in the Google ads. Tom Waddington posted a screen shot that shows Google displaying "booked 870+ times near you." Tom posted this screen shot on Twitter:This is what I see:I suspect showing the number of bookings does two things; (1) gives confidence to the shopper that the business is dependable and (2) encourages the business that doesn't show the number of bookings to use a Google backed booking system.Forum discussion at Twitter. … [Read more...] about Google Local Services Ads Tests Showing Number Of Bookings
Google has made a design change to the way the local service ads appear in the mobile search results. They are a bit more slick now, with a more 3D look, lighter blue links, yellow stars instead of orange stars, circle green checks versus badges and a bit more.Here is the new design that I see:Here is what it looked like a year ago:Again, small changes and tweaks over time. I am not sure what specifically changed overnight versus what changed over the past year.Forum discussion at Twitter. … [Read more...] about Google Local Service Ad Design Slightly Updated
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens. Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Francisco and Sacramento, during October. The subsequent disappearance of the ads come November show this was just a trial. But it is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform. Plus, if this format is a good indication of the real thing, the format will look very different on mobile to what we are currently seeing on desktop. Experts privy to Google’s plans have been sworn to secrecy, so we can only speculate on when (not “if”) Google will finally roll out the GHS beta to mobile search and what format it will take. But this does look … [Read more...] about Google Home Services ads come to mobile search (then disappear again)
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Google is actually a player in auto translating content. I saw this first with Google Play when they added auto translation of app descriptions, and lately I’ve seen this again in the Chrome web store. The more interesting thing I have noticed is that this translation seems almost human, at least much closer to human than what I am used to seeing on Google Translate online. But what does this all mean? Let’s start with an overview and move on to the implications. Overview: Google Translated Content This is a brief overview of translated content, search marketers and Google – or how Yiddish did became so popular online lately. The cost of writing content is probably the major hurdle for a website that wishes to expand and … [Read more...] about Does Google Have A Secret “Google Translate” Service?