In Netvantage’s nearly 12 years of business, our staff has worked on numerous websites with a variety of content management systems (CMS). While some CMS are a breeze to work with, others are more difficult. Here are CMS we advise against: Adam HenigeOh, I’m answering this one first because the correct answer is Joomla and I know several other people are going to copy me. I know people love this CMS, and it *can* work, but unless you grew up on this thing it’s not intuitive in any way shape or form to do even basic things as an SEO. Need to change meta descriptions? Good luck! Once you find them, unfortunately, you may not be able to change the page titles while you’re there. Everything is a wild goose chase when I work with this CMS and every installation and update seems to completely reconfigure where every element is. That, of course, is super fun when you’re trying to find an answer on Google and the answers might as well be describing how to set up … [Read more...] about Content Management Systems to Avoid
Avoiding the issue 7
And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there. So what can you do, apart from fetching a mop and bucket, stop wasting so much milk and learning to unpack bizarre opening metaphors? Well it may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. Excelling at these basic SEO skills can therefore put you ahead of the competition. But which of the on-page techniques are still not being implemented correctly and what can you learn from this? SEMrush has … [Read more...] about What are the most common on-page SEO issues and how to fix them?
With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance in search. Utilizing the power of on-page and off-page optimization, you can bring your site to the next level (i.e. increase rankings, drive more traffic, bolster conversion rates). The bad news is, doing SEO the right way is easier said than done. It is evolving quickly, and Google continues to throw out search algorithm updates, one after another. It can be hard to stay on top of things and keep your site optimized for the new realities of search. No wonder SEO professionals are constantly skimming the Web to fish out crucial bits of info about upcoming changes and updates. But the problem is, being deeply afraid of missing out on the … [Read more...] about 5 Silly but Harmful SEO Mistakes Digital Marketers Need to Avoid
The easiest way to lose a prospect or customer is to provide a poor customer experience. Even when it is unintentional, making someone feel unwelcome will leave a bad taste in anyone’s mouth. In the digital age, we are faced with more competition than ever before. Our customers and clients have plenty of other options, and they will move on if you don’t meet their needs or expectations. When your business is online (and it should be), the opportunity to lose or upset a customer increases, because your perceived availability increases as well. The internet never sleeps, but you do – and your competitors might have arranged for around-the-clock sales and support coverage. So how do you keep from losing or upsetting people when you aren’t around? There are plenty of ways to make your website more service-centric. Here are a few examples of how to do it: Use Your Customers’ Information to Benefit Their Experience If a customer has visited your site more than … [Read more...] about How to Avoid Digital Customer Service Fails
These days, companies operating on overly competitive markets have to use every single trick in the book to stay in front of their prospects and existing clients. Those who think this task is overwhelming should be ready to face an even greater challenge: information overload. This can also be known as content infoxication, or infobesity. (Webster, can we add those to the dictionary, please?) Content Fatigue: The Silent Disease that can Threaten Your Ascension in Any Industry According to an article published by Huffington Post, the amount of information available online will increase a whopping 600% by 2020. This somewhat intimidating prediction suggests business owners will have to go out of their way to implement more effective marketing campaigns based on the best content that they’ve created and published so far. These numbers make us consider one potential threat that could shake our world to the ground: Content fatigue. We are crafting and publishing more and more content … [Read more...] about How Can Content Creators Avoid Content Fatigue?