From Marketing Land: Three ways B2B manufacturers can capitalize on 'Made in the USA' searchesJun 6, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Focus on these 5 areas to deliver big results in e-commerce SEOJun 6, 2017 by Brian Patterson Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. People-based measurement is the new blackJun 6, 2017 by Jordan Elkind Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater. 95% of online shoppers say a positive return experience drives loyalty [Report]Jun 6, 2017 by Amy Gesenhues Narvar found almost all consumers surveyed would buy again … [Read more...] about Marketing Day: E-commerce SEO, Pinterests 1st ad campaign & Snap acquires Placed
Award winning ad campaign
After posting a teaser ad earlier this week with “stranger-danger” vibes all over it, Mr. Clean has released its official “Cleaner of Your Dreams” Super Bowl LI spot — and it features Mr. Clean in a whole new light, seductively dancing as he mops floors and scrubs the shower. The brand is obviously using the sex-sells angle to get more buzz. But does the ad make Mr. Clean out to be more of a predator than the cleaner of your dreams? Taking the “not suitable for work” route in a Super Bowl campaign is as new as drinking beer and eating nachos during the game. There has never been a shortage of Super Bowl spots using sex to sell on TV’s biggest night for advertisers. GoDaddy made its name on controversial Super Bowl spots with the likes of race car driver Danica Patrick and Victoria Secrets model Bar Refaeli. In 2015, Carl Jr.’s Super Bowl ad showcased a nearly naked model strolling through the town center, talking about how she … [Read more...] about Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?
Snickers is coming back to the Super Bowl this year with a campaign featuring actor Adam Driver. This will be the brand’s sixth appearance — and third consecutive year — as a Super Bowl advertiser. The brand dropped four teaser ads yesterday, all pointing to Driver as the star of its campaign without the “Star Wars” actor actually appearing in the spots. Three of the teaser ads include a cutout of Driver, and the fourth names him as the campaign’s star. Snickers says its official 30-second Super Bowl commercial with Driver will be filmed live during the game. Developed by BBDO New York, the campaign includes the teaser ads, the official game-day ad and live-streaming content that will being airing noon February 2 on SnickersLive.com (which currently links to the brand’s YouTube channel) and Snickers’ Facebook page. “The actual ad is only part of the equation — we’re also going to support our 30-second live ad with over … [Read more...] about Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to Super Bowl LI in droves. Sure, Super Bowl Sunday is about football. But the commercials share the spotlight. In fact, many Super Bowl viewers say they watch the game specifically for the commercials. Some (like me) skip the game entirely and just watch the commercials. As we know, commercials can be the most memorable part of the big game, with water cooler talk continuing long after the last touchdown. It’s no wonder that brands spend an absolute fortune on them. If you’re a brand that invested in TV for this year’s Super Bowl, how can you make the most of your TV spend? And what if your brand didn’t spend big for TV? How can you still benefit? Read on for three tips to make the most out of this year’s Super Bowl commercials. 1. Top playbook tip: Get the timing … [Read more...] about 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys