Wix.com is one of many website builders, along with others like SquareSpace, Weebly, IM Creator, and blogging platforms like Tumblr and WordPress.com. All of these businesses use some kind of back-end setup with a collection of plugins or a certain range of allowable custom code, which lets you create a website from scratch.The idea behind these services is fine. Allowing people to make their own websites without needing to learn how to develop them from scratch, and without the cost of their own hosting, is a good business model.The question is, is a Wix site usable for a real business? It all comes down to SEO. If the SEO hit from using Wix is so large that it becomes an insurmountable obstacle to growth, you obviously don’t want to use it. Let’s look at the details, shall we?A View From InsideIn order to write this article – since I’ve never grown a Wix site of my own – I’ve taken to looking at other blog posts written on the subject and analyzing … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Azelf good or bad
Google Search Console got a much-needed facelift that has slowly rolled out to users recently. The old format is still available for users, but the inevitable will happen where everyone is forced to use the updated platform. The platform is still a work in progress, and Google says some of the reports haven’t been migrated over yet, and some of those reports will be in a different form. But that didn’t stop me from starting to analyze the updated platform. Here’s what’s good and bad about the new version: Good Year-to-Year Comparison The biggest change that most SEOs are likely excited about is more historical data, up to 16 months of data to be exact. Previously, data only went back 90-days, limiting your comparisons. Now, you can compare to the previous year, which is extremely beneficial for season industries. There are a variety of options to compare data from, with a custom option as well. Index Coverage Index Coverage combines the major metrics from the … [Read more...] about Google Search Console Update: the Good & the Bad
It's no secret that blogs have given people an unprecedented voice in terms of sharing stories of corporate blunders. Anyone who has been online for any length of time has seen their fair share of posts about bad customer service experiences or arrogant CEO's. Thankfully, there are also plenty of examples of great service. Stories of the company employee that went the extra mile can actually spread pretty fast as well. Mack Collier covers both ends of the spectrum today in a post about how companies deal with their online reputations. Mack points to a couple of posts by people who have had bad experiences flying Spirit Airlines. One of those unhappy customers and his wife ended up missing a concert due to numerous flight delays. When he took the time to email Spirit Airlines CEO Ben Baldanza about his frustrations, Baldanza made the massive blunder of not only responding with all the arrogance of a typical big-shot CEO, but also of accidentally including the customer in his … [Read more...] about Good or Bad, Words Spreads Fast on the Web
Gary Illyes from Google sent us this statement:When speaking yesterday, a statement I made about manual actions was phrased in a way that sounded like I was talking about Penguin -- that was incorrect and I apologize for the confusion. What I was trying to get across is that, when there are clear signs of search manipulation, manual actions may be used to discredit links.Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, Gary said Google's Penguin algorithm is prepared for manipulation but in his presentation, he took it one step further.He said that if Google Penguin sees mass manipulation, it can decide to discount all of the links, including all the bad ones and even all the good ones. And having no links, no PageRank, no link signals can be devastating for a site. Discounting all links, will feel as bad as a demotion. I tried to get Gary to confirm he said this, but he did not confirm anything with me yet.But there are tons and tons … [Read more...] about Updated: Google: Penguin Can Discount All Your Links, Good Or Bad
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples? Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the above questions. If you just want a quick guide to optimising meta descriptions, click here to jump to the checklist section. For the rest of you, first lets talk about meta tags in general: What are meta tags As Kristine Schachinger described in our previous guide to meta tags back in 2012, meta tags are HTML elements that provide information about a webpage for search engines and website visitors. There are two elements that must be placed as tags in the <head> section of a HTML document. These elements are: Title tag Meta description We’ve already discussed title tags in a separate post … [Read more...] about How to write meta descriptions for SEO (with good and bad examples)