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If you want to deliver your company’s message across multiple nations and cultures, you must build a global social media campaign that will take your brand here, there, and everywhere. By ‘global’ I mean that it has to be tailored to suit the cultural differences and preferences of your regional audiences. Like any other marketing manager for a big international company, I am well aware of what it takes to run international marketing campaigns. SEMrush’s products are targeted at multiple markets, including both English and non-English speaking countries. In this guide, I will share our best practices in running global social media campaigns and suggest some of the handiest tools from my arsenal to help you throughout. Step 1: Tailor Your Campaign to Your Target Regions A cut and paste approach doesn’t work when it comes to global marketing: your campaign’s goals, metrics, and your message must be tailored to suit your regional … [Read more...] about How to Run a Global Social Media Campaign with SEMrush

CPS, CPA and other partnership schemes offer low risks and high rewards. Do you dream about affiliates who can drive high volumes of traffic and make your sales skyrocket? In this article, we will describe the main ways of finding new prospective affiliates and offer a simple method of assessing their salesmanship with the help of the SEMrush Competitive Research toolkit, which was developed to solve the problems of digital marketers of all levels. Get Prepared Before you begin your search consider all the factors that can affect your affiliate program and brand strategy, that is potential demand for your product, awareness and recognition of your brand in the target market, local common practices, audience specificity, and, of course, the availability of high-potential publishers in the niche of interest. Make sure you have reasonable expectations and that your affiliate program fits well into your marketing strategy. Lay the foundations. For example, if you are looking for affiliates … [Read more...] about How to Find Affiliates that Generate Quality Leads