AT&T which has publicly advocated on behalf of relatively stringent rules and opt-in requirements around behavioral targeting (BT) appears to have been working with BT firm Audience Science (formerly Revenue Science). Wendy Davis at MediaPost has written two related stories on the issue. Here’s her summary of the apparent contradiction between AT&T’s public position and its behavior: While many marketers work with online behavioral targeting companies, AT&T’s apparent relationship with Audience Science is striking because the telecom has publicly said that behavioral advertising — or tracking people as they surf the Web and serve ads based on the sites they visit — requires consumers’ explicit consent. Audience Science, like most behavioral targeting companies, allows consumers to opt out of targeting, but doesn’t seek their affirmative consent to it. Dorothy Attwood, AT&T senior vice resident, public policy and chief privacy … [Read more...] about AT&T Secretly ‘In Bed’ With BT Firm?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Buys Search Ad In Response To The China Decision The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or “Google vs. Baidu.” Clearly, Google wants people to read their position on the recent move for them ending the censorship of Google China.Here is a picture of the ad: Google, on occasion, will buy […] Google AdWords Allows Advanced Mobile Targeting & App Downloads The Google AdWords blog announced new targeting and ad features for the mobile search ad product.The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod Touch, Android and Palm WebOS. The current carriers targeting is […] Behavioral Targeting Is Easier Than You Think In a previous post, I … [Read more...] about The Day In Search, January 20, 2010
In a previous post, I discussed the importance of using behavioral targeting to increase your conversion rates. I also wrote about how to use Google Analytics to understand personas of the users who visit your site. This post will present a fast and easy way to get your behavioral targeting (BT) process up and running. Although any discussion of BT can sometimes turn into a PhD-level conversation, it is really important to pluck some low-hanging fruit to convince executives that it is a worthwhile journey. If you do, your path will likely be paved with gold. Recently, BTBuckets, a free behavioral targeting and segmentation tool, launched two brilliant plugins to integrate their tool with Google Website Optimizer and Google Analytics. These free tools are a boon for anyone who seeks to target the highest quality audience to a website. Targeting users from within Google Analytics The first plugin, for Google Analytics (GA), enables users to create behavioral targeting campaigns from … [Read more...] about Behavioral Targeting Is Easier Than You Think
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows real estate professionals to have their sites — including home listings that belong to others — indexed by search engines.The controversy reached a peak this year when the NAR agreed with a local decision […] Google Showing Breadcrumb Navigation In Search Results Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results. Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that each […] comScore: Google … [Read more...] about The Day In Search, November 18, 2009