Almost an annual event, Google Searchology is a time when Google struts its search stuff in front of assorted reporters. Today’s event gets going at 10am Pacific time. I’ll be live blogging from this page, and you can also watch the event yourself via this webcast. You can also follow @google on Twitter, which will be live tweeting during the event. The official hashtag is apparently #searchology09. Now there’s a mouthful! Here’s the schedule of speakers: Udi Manber, VP, Engineering (Core Search) Patrick Riley, Software Engineer Scott Huffman, Engineering Director Marissa Mayer, VP, Search Products & User Experience Nundu Janakiram, Associate Product Manager Alex Komoroske, Associate Product Manager Kavi Goel, Product Manager John Taylor, Software Engineer Q&A And we’re now being welcomed. And here comes Udi. Is search the new rocket science? 20th century dream was to conquer nature. 21st centry will be about “understanding people,” … [Read more...] about Live Blogging Google Searchology 2009
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh… same content. Is that unfair? A gross generalization? OK, a lot of web advertising is still woefully untargeted or inaccurately targeted, but sometimes it can be freakily accurate. Ad targeting relies on the processing of real-time information from a variety of data sources – let’s call these “signals” or “cues” – about the mobile user and their behavior, in order to determine: Who they are. Where they are. What they are doing. What they like. What they want. What makes this more stunning, is the amazing speeds at which adtech … [Read more...] about When will responsive websites respond to user context?
Picking a new domain name is exciting. The slate is clean. The plans are made. The energy is high. But if you choose the wrong website name, you could be in trouble. Tests show domain names do impact SEO. But how? Is there a wrong way and a right way to choose a domain name for maximum SEO? Here’s what you need to know. Don’t Pick an Exact-Match Domain For SEO newbies, there is the temptation to pick an exact-match domain, or EMD. What is an exact-match domain? An exact-match domain is a domain name that includes the keyword phrase itself. Some people call them Keyword Domains For example, let’s say your new business wanted to rank for the keyword “awesome cheap widgets”. If you chose an EMD, your website would look like this: www.awesomecheapwidgets.com It sounds like a great strategy on the face of it. More keywords, more SEO, right? Not exactly. Back in the day—2012 to be exact—Google noticed that a lot of websites were trying to improve … [Read more...] about How to Choose a Domain Name for Maximum SEO
While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can help the enterprise SEO manager or procurement department qualify (or disqualify) responding agencies. In today’s post, I’ll document the common questions I see in RFPs received by my agency to give businesses a place to start and agencies a chance to ask themselves, “What would our answer be?” Common SEO RFP questions Approach, strategy & analysis [Very common] Describe your approach to the creation of an overall SEO strategy. What is your typical SEO workflow/process? What SEO tactics do you view as effective in the current environment? What advantages or disadvantages might [client] face? Describe the opportunity for [client] as you see it in SEO. Please provide a market assessment of SEO at this time, and any trends [client] should be concerned with over the next three (3) years. On-page [Very common] … [Read more...] about SEO request for proposal (RFP) questions: what to expect
Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their due diligence. To support all of those tasked with selecting a new website platform, let’s recap the top elements to consider when vetting different solutions. Platform SEO requirements In my experience, the following are must-have elements when assessing new website platforms. Missing one or more of these elements likely means your site will see poor representation in search engine indices and/or miss an important quality guideline. 1. Hosted on dedicated IP (IP shared with dev site OK) Too often, I see major websites or blogs hosted along with dozens or hundreds of other … [Read more...] about SEO requirements for a new website platform