Can any start-up search engine “be the next Google?” Many have wondered this, and today’s launch of Cuil (pronounced “cool”) may provide the best test case since Google itself overtook more established search engines. Cuil provides what appears to be a comprehensive index of the web, offers a unique display presentation, and emerges at a time when people might be ready to embrace a quality “underdog” service. The big questions now are how does the relevancy hold up and can word-of-mouth really still build significant share? [Note: The Cuil site was supposed to be live for searches at of 9:01pm Pacific time on July 27, but so far I’m still seeing only a holding page. I’d expect this to change fairly soon]. Why Care About Cuil? There’s no end of companies that have been trying to take on Google as a search destination. Earlier this year, my Google Challengers:2008 Edition article covered some of these, like Hakia, Mahalo, and … [Read more...] about Cuil Launches — Can This Search Start-Up Really Best Google?
Backwards google image search
Over the past several months, I’ve been trying to crystal ball what the future of search might look like. I’ve had fascinating discussions with several visionaries in the industry, including Stefan Weitz (Microsoft), Shashi Seth (Yahoo), Hampus Jakobsson (RIM) and John Battelle (Federated Media). In my last column, I started to sum up the overarching themes that emerged from these conversations. Today, I wanted to wrap up the journey I started almost a year and a half ago. Searching From Different Devices One of the biggest catalysts of change in search has been the adoption of different devices from which we launch our searches. Suddenly our searches drop into a much broader spectrum of contexts. The search we launch from our smartphone can look substantially different than a search launched from a tablet or a desktop. We have different intents, different expectations and different ways of interacting with the device. One size fits all search just doesn’t fit that … [Read more...] about Five Visionaries Sum Up The Future Of Search: Part II
Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy view for many local businesses. Thus far, the new version of Google Maps is pretty much in beta, rolled out by invitation or to select user groups. So, some parts of the design may still be in flux for a while. However, the direction of the development is likely crystallized sufficiently to be able to make a number of observations and deductions. Many of the changes are not all that earth-shattering and are minor improvements to the established Maps design. Colors have shifted a bit — previously yellow streets are now white, and the lettered, upside-down teardrop-shaped pinpoint icons for locations are being replaced by red dots and red-numbered squares. When moused over, the familiar teardrop pinpoint reappears and an information … [Read more...] about New Google Maps UI Calls For Shifts In SEO Tactics
In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread. Matt Cutts and Google Maps were out of the gate early yesterday, with Cutts announcing his very own AutoSEO tool and Google Maps turning itself into one big Pac-Man video game. Here are some search-related April Fools’ gags we have found so far: Google Japan’s Panda Search Bear No country is safe from Google’s April Fools’ jokes. This video from Google Japan’s blog features the company’s vice president of engineering Chris Yerga announcing Google Panda, a stuffed toy Panda bear that answers your search questions. “Google Panda is so simple to use, that even people who don’t normally use devices won’t be able to stay away,” says Yerga. Backwards Google Google used its own Google+ page to roll out a backward Google search homepage. “We’re always thinking about what’s ahead, … [Read more...] about From Super Smart Google Panda To Backwards Google
For the first time ever Google has released its Search Quality Evaluator guidelines and the result is 160 pages of SEO Gold. This release is now the most extensive, and arguably most insightful, look into how the Google algorithm works. Here is what you need to know. What Exactly are Google’s Search Quality Evaluator Guidelines? The Search Quality Evaluator guidelines are basically the quality assurance rules that Google employees use to perform human-based evaluations and quality control testing of the Google algorithm. Google still isn’t sharing its algorithm, but with this full release they are now sharing how they internally test the algorithm to improve it and ensure it is working as they intend. Google’s algorithm is and has always been top secret to anyone outside of Google’s confines, but with this release Google has swung open the backdoor and given us a full view of how they internally test the components of the algorithm. Sure, we have been guided by … [Read more...] about More About Google’s Search Quality Rating Guidelines