Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies. Google said this included 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 58.8 million phishing ads.That comes out to over six million bad ads per day!In 2018 they terminated the accounts of one million bad advertiser accounts, which is twice as many as in 2017. They also added 330 detection classifiers to help Google better detect "badness" at the page level in 2018. You can learn more about what actions Google took on bad ads over here.Forum discussion at WebmasterWorld. … [Read more...] about Google Removed 2.3 Billion Bad Ads In 2018
Google published an article in their “Think with Google” blog that wagged their finger at bad user experiences related to ads. The article touted how it’s ad program adheres to the “Better Ads Standards.” The implication is that any ads that are bad do not originate from Google’s network. Yet the article does not once address privacy, a form of intrusion that’s a legal focus in Europe and the USA.If Google is a part of the Coalition for Better Ads and adheres to the suggestions that Google helped create, then it follows that the criticisms in Google’s articles are aimed at rival ad networks and the publishers themselves.What Publishers Need to KnowThe article is titled, “What publishers need to know now about creating a better ad experience.” The article then lists intrusive ad experiences as reasons why users might object to ads.Strangely, there is no mention about privacy. The reason why I say that is strange is because … [Read more...] about Google Blames Publishers for Bad Ad Experiences?
When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of ads that would be approved, and those that would be rejected. Then the employees’ skills are tested on ads that don’t run, they graduate to ads that get little traffic, and finally they move up to ads expected to get lots of impressions. These are some of the tidbits revealed by Google director of engineering for the advertising team, David W. Baker, in a wide-ranging conversation this week. Despite many years of being tight-lipped about the AdWords ad review processes, the company has recently begun to reveal more about the efforts it’s making to prevent bad ads from slipping through. The company has been criticized for years, and recently paid a record $500 million judgment to the U.S. Justice Department, for incidents in which illegal, counterfeit or otherwise malicious ads have been displayed by … [Read more...] about Behind The Scenes In Google’s Battle Against Bad Ads
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords campaigns in-house for a while. This advertiser has had access to Dynamic Search Ads for quite some time and starting a DSA campaign had great potential to generate extra profits from their AdWords campaigns without much extra work. In practice however, there were several flaws and the newly started DSA campaign moved the account from profitable to unprofitable. The advertiser had started a Dynamic Search Ads campaign in the beginning of 2012 and was relying on the campaign to generate new revenue for his AdWords account. Dynamic Search Ads can be great, but as many other things within AdWords, they require optimization and do not work optimally with standard settings. The Official Statement: It Fills Out The Gaps Dynamic Search Ads were invented to help bigger advertisers fill out the … [Read more...] about How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all measures in place to ensure their ad campaigns deliver maximum return on investment ROI. That is entirely reasonable. Richard Foan, Chairman, JICWEBS (the UK-based Joint Industry Committee for Web Standards) tells ClickZ: “The level of concern among advertisers about click fraud – that includes mobile … [Read more...] about Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price