After today’s Google search press briefing, where I raised the issue of some poor quality search results in Google at one point, Sergey Brin asked me to demonstrate a few. My pleasure! Below, what we reviewed and comments from Google’s cofounder. First, I showed him the results for search engine on Google that I joked about yesterday at our SMX East search conference. Seriously, Dogpile ranks first? Followed by AltaVista, Ask and Lycos? Google’s the world’s most popular search engine, yet it doesn’t rate itself as the most relevant result, into number one? He laughed a bit at the results and agreed they probably aren’t so good though countered reasonably that people who search for “search engine” on Google itself probably don’t expect to find Google. They’re already there, so putting it tops isn’t relevant. I disagreed, a bit. We know plenty of people go to Google and search for “google,” so why not show them … [Read more...] about Reviewing Some Bad Google Search Results With Sergey Brin
According to the NY Times, EU antitrust officials have developed a lengthy questionnaire directed to advertisers as part of its antitrust inquiry into Google’s business practices. Broadly speaking the 120 question document “seeks to ascertain whether Google manipulated search results and used its popular platform to keep business and disadvantage rivals in online advertising and Internet search.” A Fishing Expedition? A skeptic might call it a “fishing expedition.” Others would argue investigators are simply being thorough. Here are some example questions cited in the article: Please explain whether and, if yes, to what extent your advertising spending with Google has ever had an influence on your ranking in Google’s natural search Has Google ever mentioned to you that increasing your advertising spending could improve your ranking in Google’s natural search? Did you ever refrain from advertising on other online advertising platforms because … [Read more...] about Europeans Go “Fishing” For Bad Google Behavior In Anti-Trust Inquiry
Ad copy is a significant factor in Quality Score which can impact the cost of PPC clicks. Why and how? It’s mostly about “relevance,” and that is measured primarily by clickthrough rate (CTR). While CTR isn’t the only factor you should focus on (since ROI is paramount), it’s way up there. Be wary of anyone trying to make things sound more mysterious than that. In this article, I’ll share some bad ads examples and provide some ad copy fixes. Bad Ad #1 – Irrelevant Search Ad Search query = used cars Ad Copy: Medical Equipment Second Hand Medical Equipment Spareparts & Tubes Extensive Databat www.example.com This site is likely advertising on the very broad keyword term “used”. Instead, they should be targeting terms like “used medical equipment” and similar terms. Also, they should consider using a phrase or exact match for tighter matching and to reduce the frequency of the ad displaying. To be charitable about it, … [Read more...] about 5 Bad Google Ads: What Were They Thinking?!
How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But that’s the end result, in what could be called the “Not Provided” scheme. “Dark Google” Nearly Two Years Old In October 2011 — nearly two years ago now — “Dark Google” was born. Google began holding back information it previously gave to publishers for free, “referrer data” that let publishers understand the exact terms people used when they searched on Google and then clicked to publisher sites. Did your site get found on Google for when someone searched for things like “iphone cases,” “reasons why the US might attack Syria” or “help for a bullied child?” In the past, you could tell this. Google … [Read more...] about Google’s Plan To Withhold Search Data & Create New Advertisers
PageRank. If you do SEO or are involved with Google or search, you’ll come across this topic at some point. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank, designed for searchers and site owners alike. Google’s Definition: PageRank As Votes Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. Don’t like me speaking for Google? No worries. When Google talks about PageRank at its site, it often links to the Google Technology The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford … [Read more...] about What Is Google PageRank? A Guide For Searchers & Webmasters