share tweet share pin it e-mail share The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. The clear overall winner is content. Domains that offer unique, helpful and current content were typically the biggest winners for 2015. Publishers and news sites are among the biggest winners overall, as their main product is up-to-date, relevant and often holistic evergreeen content. Almost every other winner was a publisher. Who are we talking about? – A quick note on the data we use This analysis is based on the SEO Visibility of each website (Searchmetrics’ flagship KPI for online performance in organic search results). For the analysis we examined the SEO Visibility of … [Read more...] about Google Year in Review: Top US Winners & Losers in 2015 –
Bbc news reviews
This is news from last week, but it still makes me shiver. Via the BBC French blogger fined over review's Google search placing.Yes, a blogger wrote a negative review about a restaurant and a French judge ordered that the post's title be amended and told the blogger Caroline Doudet to pay damages.The judge ordered that the post's title be amended and told the blogger Caroline Doudet to pay damages.Ms Doudet said the decision made it a crime to be highly ranked on search engines.The restaurant owners said the article's prominence was unfairly hurting their business.Ms Doudet was sued by the owner of Il Giardino restaurant in the Aquitaine region of southwestern France after she wrote a blogpost entitled "the place to avoid in Cap-Ferret: Il Giardino".According to court documents, the review appeared fourth in the results of a Google search for the restaurant. The judge decided that the blog's title should be changed, so that the phrase: "the place to avoid" was less prominent in the … [Read more...] about A French Court Fined A Blogger For His Negative Review Ranking Too Well In Google
American journalists and news reporters never reveal their sources. Google News follows suit, nowhere providing a list of the more than 4,500 English language news sources it claims to track. However, Henk van Ess, an investigative journalist from the Netherlands, offers a service that reveals the names of 1,256 news sources used by Google News in the US. This service is called Google News Report. It fetches the headlines from Google News on a schedule, but only headlines on the home page are fetched. These results are then ranked by a score that is determined by a combination of factors: appearance day and time, prominence on the Google News page, number of appearances, and others, all weighted using a custom algorithm. The algorithm is designed to estimate referrer traffic to the source. Google News Report is a welcome addition to existing services like Newsknife, which has also designed ratings to help news site owners improve their performance in Google News. But, Google News … [Read more...] about Revealing The Sources Of Google News
Postscript, February 17: The CBC article cited below has reworded its article and now says the Canadian government is “reviewing” rather than “investigating” Buzz. A semantic distinction, perhaps, but there’s apparently no formal government investigation happening in Canada at the moment, so we’ve updated our headline, too. We’ve also received a statement from Google on this, and that’s appended at the end of this article. ————– After a “challenging” first week for Google Buzz, week number two has begun with still more concerns over privacy, not to mention a government investigation in Canada and the potential for one in the U.S., too. CBC News is reporting that Canada’s Office of the Privacy Commissioner has opened an investigation into Google Buzz: Valerie Lawton, a spokesperson for the office, said on Tuesday that Buzz is being investigated to see whether it violates Canadian privacy … [Read more...] about Canadian Government Reviewing Google Buzz; U.S. Govt. Next?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. How You Can Build Links Easily With Product Reviews The art of building links to increase search rankings has been a big topic in the SEO community for a long time. This always seems to be the topic of discussion at the Search Engine Optimization meetings I attend each month. Everyone seems to be looking for the latest and greatest ways to increase in-house […] Amazon “Fire” Android Tablet Undermines Google Amazon’s new “Fire” Android tablet is an incredible act of audacity that thumbs its nose at Google, while using Google’s mobile OS in the background. Nowhere does the Google or Android brand appear on the device. Amazon has even created its own browser (“Silk”) for mobile web access. Fire is an Android tablet without the […] A Holiday & Seasonal Event-Driven Link Building Primer With the holiday season … [Read more...] about The Day In Search, September 28, 2011